Barenaked Ladies use ingenuity instead of lawyers to outfox Napster users.
September 24, 2000 2:42 PM Subscribe
Barenaked Ladies use ingenuity instead of lawyers to outfox Napster users. Singer Steven Page can be heard in one download telling users: "Although you thought you were downloading our new single, what you actually were downloading is an advertisement for our new album." In retrospect, it's so clever, it's obvious. We're all smacking our heads thinking, "Why didn't I think of that?" Appropriating the Napster system to recoup valuable advertising targeted to those who actually like the band is so elegant in its simplicity, and everyone but the would-be copier is satisfied. (Until they BUY the album)
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