Faster than a speeding ... spin?!?
May 12, 2005 7:04 AM Subscribe
Goodbye, DC Bullet. Hello, DC Spin. Branding is very important for business, even when that business is comic books. So this week, DC Comics announced their first new logo in 29 years. Why? Ask DC's President Paul Levitz: "The hope always, for a brand like ours, is that somehow you can have a logo that somehow acknowledges all the wonderful things that have happened in the past, and looks forward with a sense of 'We’re as cool as tomorrow.'" Compelling, but Senior VP and Creative Director Richard Bruning has a more practical explanation: "[A]s we moved into other areas, and got into things like manufacturing toys or action figures or statues, the physical construction of the bullet, the little hairlines that are built around all the letter shapes, made it very difficult to reproduce on any other medium or form than large and on paper." Another good point ... but can a spinning baby blue swoosh really replace that classic Milton Glaser logo?
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