cross fade, video mashup

January 29, 2006 8:27 PM

An awesome short commercial (quicktime) that's a sort of visual music mashup from a DJ equipment company. [via tween, a cool video effects blog]
posted by mathowie (17 comments total)

I must say, that was really cool.
posted by vodkadin at 8:50 PM on January 29, 2006

WTF?! A (near) single link to a commercial on the front pa--oh! Uh, hi Matt! Cool video!
posted by sourwookie at 8:50 PM on January 29, 2006

I was ten seconds from posting this myself. Brrrrrilliant.
posted by fungible at 9:14 PM on January 29, 2006

fucking awesome. But freakishly long arms on that God/DJ character. Did they use Tayshaun Prince for the spot?
posted by jonson at 9:29 PM on January 29, 2006

Super choutte! Simple idea done very well. Non-linear video editing is the future!
posted by iloveit at 9:32 PM on January 29, 2006

Non-linear video editing is the future!

iloveit must be posting from 1983! ;)
posted by sourwookie at 9:42 PM on January 29, 2006

Nice find, thanks.
posted by allen.spaulding at 9:56 PM on January 29, 2006

Talk about your wheels of steel!
posted by Astro Zombie at 10:30 PM on January 29, 2006

That rocked! I like a good commercial with the word "motherfucker" in it.
posted by Blingo at 10:31 PM on January 29, 2006

Conceptually brilliant, but technically pretty simple. Goes to show that inspiration goes a long way.
posted by brundlefly at 11:04 PM on January 29, 2006

Pretty cool, but they forgot to put in the shadows for his hands. Made it look kinda weird to me.
posted by bashos_frog at 3:51 AM on January 30, 2006

Interestingly, one comment on that blog entry points out the very same idea was used in an 'ident' for the E4 channel. Follow the link there...
posted by funambulist at 4:29 AM on January 30, 2006

I bet it's the same director. I looked at that Chris Cairns site, then I realized that it's the same guy who did LCD Soundsystem's Michel Gondry-inspired "Daft Punk" video. Then I realized he works for Gondry's company, Partizan. Then I realized I need to get a life.
posted by fungible at 6:23 AM on January 30, 2006

Heh, yes, fungible, I get that feeling too, every once in a while. It's ok! you're not alone! help is on the way! no it isn't. sorry.

I figured it'd be the same director. After all it was too cool a trick to waste on a ten second E4 ident.

Why are they called "idents"?
posted by funambulist at 8:29 AM on January 30, 2006

Abbreviation of "identification?"
posted by brundlefly at 8:37 AM on January 30, 2006

Erm, next question is, why does the obvious never occur to me?

Thanks brundlefly :)
posted by funambulist at 10:11 AM on January 30, 2006

Short for "Station Identification". Usually a requirement in most countries for broadcasters to identify themselves regularly on their specified channel/spectrum.

In the US, it is once per hour. That's why at the top of every hour you hear radio stations have a zingy little ID with the call letters, frequency, and transmitter location.

"WSM-AM 650 Nashville"
posted by Ynoxas at 10:23 AM on January 30, 2006