As long as the musical integrity isn't comprimised, I'm fine with it
April 16, 2006 11:20 PM Subscribe
In the latest salvo of the marketing wars, London ad agency Saatchi & Saatchi has taken the unique step of creating a new pop band that combines all the manufactured charm of the Spice Girls with all the serious musical chops of a female version of N'Sync (or, for the Brits out there, a female version of "Take That"). The band has yet to have a name, but they will be available to directly promote whatever item corporate sponsors pay Saatchi to have them promote.
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