An Adventure in the Paper Trade
October 16, 2006 9:35 PM Subscribe
As he read, Mr Sterling became convinced he had to publish the book. Jed Rubenfeld's "The Interpretation of Murder" had an intriguing cast of characters, an engaging plot and a dash of kinky sex. It was a historical thriller, one of publishing's hottest recent categories. It had the potential, he thought, to be the next "Da Vinci Code."The Wall Street Journal details the fascinating mechanics of modern-day book marketing as Henry Holt & Co labors to birth this year's must-buy publishing phenomenon.
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