PepsiBlue? Nah - SonyColourLikeNoOther.
October 17, 2006 7:27 AM   Subscribe

Wanna blow up a tower block? We all do. But some people wanna do it differently.
posted by dash_slot- (24 comments total)
Click 'view full length ad', You know you wanna. Follow up to this post, and others.
posted by dash_slot- at 7:28 AM on October 17, 2006

posted by cmicali at 7:43 AM on October 17, 2006

Play button no worky. And to actually download the ad instead you have to step back to a very annoying gallery interface where guesswork is the order of the day.
posted by CynicalKnight at 7:48 AM on October 17, 2006

Yeah, that was great. Thanks. To negate the pepsiblue, I will tell you that sony routinely underpays women, fires employees when they develope health problems to save on insurance, and uses illegal aliens in their warehouses.

Sony refuse to adopt open techonology standards

Sony has some of the worst customer service in corporate america, and their Bravia televisions have the worst color gamut in the entire display industry. Also, the website is poorly made, and the video becomes unwatchable when more than a few people are hitting the site at once. I wonder how much they paid for it?

I will admit, though, the video certainly looks bright and vibrant on my Samsung display. Samsung make superior displays for the discerning viewer.
posted by Pastabagel at 7:51 AM on October 17, 2006

Oh, and all that paint covering the playground has lead in it.
Thanks, Sony. Thanks for killing children.
posted by Pastabagel at 7:52 AM on October 17, 2006 [1 favorite]

Warning: HD ad installs some kind of plug in and takes over your PC. It also crashed my video driver and forced me to reboot.

Pitty, because i was looking forward to seeing the ad, and the smaller version kept buffering on me.
posted by empath at 8:02 AM on October 17, 2006

Sorry, empath. Here I was making up all the horrible stuff I said, and now I recall that this is the company that gave us the notorious rootkit a few months back. I feel your pain.
posted by Pastabagel at 8:04 AM on October 17, 2006

It's better than Bravia's current ad campaign in the US, marketing it as "The World's First Television for Men and Women." I hate the one where it shows a man and wowman staring at the TV, then it lets you chose the women's ending or men's ending, and the women's ending is a fucking musical about shoes.
posted by piratebowling at 8:06 AM on October 17, 2006

direct Quicktime link
posted by silence at 8:09 AM on October 17, 2006

There seem to be incredibly slow direct downloads available from this page. I'll let you know in an hour when mine finishes downloading.
posted by empath at 8:11 AM on October 17, 2006

silence: That link worked for me, thanks. And it was worth making the effort to see.
posted by empath at 8:15 AM on October 17, 2006

Comment wherein somebody calls this inappropriate and insensitive in our post-9-11 world in 5...4...3...

I, meanwhile, was amused for a while, and glad I was playing on a public computer. Tasty, tasty Japanese spyware.
posted by Schlimmbesserung at 8:17 AM on October 17, 2006

Once downloaded - wow. I pity the demolition crew that probably went home from work each day tracking vibrant colour into their front halls.
posted by CynicalKnight at 8:17 AM on October 17, 2006

Wait, you're expecting me to willingly devote some of my free time to watch an advertisement?
posted by poweredbybeard at 8:19 AM on October 17, 2006

There's always one.
posted by empath at 8:23 AM on October 17, 2006

My vote is that the hassle isn't worth it (25mins on adsl for 14Mb zip). But maybe I'm just hard to please. I like a good, smart advert and this wasn't bad but about 1/2 of it was just paint jet stream padding. 6.5/10
posted by peacay at 8:38 AM on October 17, 2006

poweredbybeard - no, we're expecting you to go on your merry way.
posted by jonson at 8:57 AM on October 17, 2006

Pastabagel: Oh, and all that paint covering the playground has lead in it. Thanks, Sony. Thanks for killing children.

Eh? Are you joking?

From the link silence posted

"The effect was stunning, but afterwards a major clean-up operation was required to clear away all that paint!

The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated.

Keeping everyone safe was also an important factor. A special kind of non-toxic paint was used that is safe enough to drink (it contains the same thickeners that are sometimes used in soups). It was also completely harmless to the skin."

It also looks like the kinda Glasgow high rise that are being demolished at the moment, so I seriously doubt any kids would be around there even if they hadn't used a safe paint.

Hope I don't sound too much like a Sony staffer or kool-aid supping fanboy, but d'ya think you could turn the shrill volume down a notch or two PB? You hate Sony... we get it...
posted by stumcg at 9:01 AM on October 17, 2006

effing productionism. aint' art just 'cause nobody else can afford to make something that fancy.
posted by ScotchLynx at 9:26 AM on October 17, 2006

*sigh* Yes. I was joking. And no, you don't get it.
posted by Pastabagel at 10:27 AM on October 17, 2006

Someone posted pics of the production of this ad some time ago. The concept looked pretty cool and, on the heels of their "little rubber balls" ad, I had high hopes for something just as surreal and lovely. This just didn't live up to the expectations. Especially lame is the music.
Frankly, the best part is last few seconds, showing a shower of color falling on the playground. Methinks it was a serendipitous afterthought, too.
posted by Thorzdad at 11:12 AM on October 17, 2006

...and the women's ending is a fucking musical about shoes.

Well, then, that ending had something for both of them.

That's my favorite kind of musical; very rhythmic.
posted by davejay at 11:42 AM on October 17, 2006

I. Dont. Do. Sony. Period.
posted by DesbaratsDays at 11:45 AM on October 17, 2006

I personally don't think it's as good as the bouncy balls Bravia commercial, but at least it's more interesting than most of what's out there in the U.S.
posted by spacelux at 1:10 AM on October 18, 2006

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