Spraypainting London with biohazard signs and the wrong URL
April 20, 2007 1:37 AM Subscribe
Picture the scene. You’re part of a guerilla marketing team dedicated to finding out new ways to promote a killer-virus movie. Thus, someone has the bright shiny idea of spraying biohazard signs all over London. But how do you tie in the biohazard sign with the movie? Ahaaa, you say, you’ll stick a web address at the bottom of the biohazard sign. Unfortunately, they spray-painted the wrong URL...
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