The creators of Operation Swordfish
May 16, 2001 12:38 AM   Subscribe

The creators of Operation Swordfish are attempting to capitalize on the rampant success of The Game in the most lameassed, riding-on-coattails manner possible. Apparently, the first step on the road to ripoff is (not) hiding the password to your 'secret' site in your online trailer.
posted by Danelope (1 comment total)
Frankly, I don't understand why they are adopting this strategy to advertise their movie. If I were in charge of advertising this film, I would try to capitalize on the one thing it's got going for it. My trailer would consist of the words, "Halle Berry is buck-naked in this movie."
posted by Hildago at 6:22 PM on May 16, 2001

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