Wait, their strip is All Black...and Pink?
August 9, 2009 6:44 PM Subscribe
To launch their new "all black" away strip, English premier football side Everton hired a dance troupe perform a "flippant" version of the Maori haka with English lyrics. Ngati Toa, the iwi of the chief Te Rauparaha who penned the haka "Ka mate" performed by the All Blacks, have in the past attempted and failed to trade mark it to prevent commercial use (and misuse), and have had the issue addressed in their Treaty of Waitangi settlement. This follows controversy over the Spice Girls, an alcopop company, Italian models for Fiat, and the Royal Shakespeare Company all performing the haka inappropriately. And Jean Paul Gaultier deploying the moko on models in a French collection. Opinion over the Everton haka is naturally divided. Previously: Lego faced criticism for using Maori names for its Bionicles range, and we talked about the haka and about cultural IP.
This thread has been archived and is closed to new comments