Amazon's announces "free" shipping
June 21, 2001 10:02 PM Subscribe
I have been shopping on Amazon for over 3 years. When I buy books, music and DVDs, I buy on average $80 worth of entertainment. Today I received a order of 10 books. I used the "Wait until order is ready" service because I preordered Neil Gaiman's new book. The total for my books was $123.26 with shipping of $13.39 making the grand total $136.65.
I was shopping Amazon tonight and saw their new free shipping notice. My first though was great! Then when I went to look for some books, I noticed the 20% off prices were no more. Now they are full price or 10%. I searched around and found the total for the books I just purchased using your new pricing. The grand total of my order would now be $147.91 with free shipping. An increase of $11.26 or 8 percent.
I am a fan of Amazon but not a fan of their thinly veiled attempt to raise prices using the bait-and-switch approach taken from offline stores. Nothing is ever 'free.' I know Amazon wants to be profitable by Q4, but this pricing is too aggressive. The email for feedback is email@example.com. Voice your opinion about this offering. Is it warranted?
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