Truth in (French Fasion) Advertising
September 23, 2009 10:40 AM Subscribe
Campaigning MP Valérie Boyer, a member of Nicolas Sarkozy's UMP party, has put forth another controversial bill to address the role of the fashion industry media in portraying healthy body images. Boyer, who wrote a government report on anorexia and obesity, is currently proposing "health warnings" on digitally altered photographs of people, stating that the image was "digitally enhanced to modify a person’s body image." The previous bill supported by Boyer and others came in April 2008, when France's lower house of parliament passed a bill that would make it a crime to promote "excessive thinness" or extreme dieting,. The bill would empower judges to punish with prison terms and fines of up to €45,000 any publication (including blogs), modeling agency, or fashion designer who "incites" anorexia. That bill, which followed closely after key members of the French fashion industry signed a government-backed charter, came under fire from fashion designers and some politicians. French fashion and politics weren't at the front of this effort, with Madrid's fashion week turning away underweight models in 2006, facing concerns that girls and young women were trying to copy their rail-thin looks and developing eating disorders.
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