London Underground typeface
December 10, 2009 10:22 AM   Subscribe

A Typeface for the Underground "The typeface should have “the bold simplicity of the authentic lettering of the finest periods” Pick wrote to Johnston. It should also, he told him, be easy to read from a moving train and in bad lighting, be noticeably up-to-date with the times, and yet also be completely different from anything found on other shops and signage. Finally, in true Frank Pick style, Johnston was told that each letter should be “a strong and unmistakeable symbol.” It was a brief that many a designer – even today – would have blanched at." [via]
posted by dhruva (2 comments total)

This post was deleted for the following reason: more like gill sans mtwo -- cortex

posted by mayhap at 10:27 AM on December 10, 2009

Odd that he would use an a and a t to demonstrate the difference between serif and sans-serif, as neither of those characters has any serifs.
posted by Sys Rq at 10:30 AM on December 10, 2009

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