Carl, why do you remind us of these things? Don't you know they hurt?
July 13, 2001 12:16 PM   Subscribe

i'm going to pretend that I don't know who Carl is for a sec. ok. :)


there ya go.
posted by jbelshaw at 12:27 PM on July 13, 2001

oh, now i see. damn slow loading anchor links.
posted by jbelshaw at 12:28 PM on July 13, 2001

Now, which is longer: Carl's homepage, or 1142?
posted by solistrato at 12:41 PM on July 13, 2001

Each advertiser is accessible only through a single discreet banner at the head of a content section. Most advertising is 90 percent persuasion and 10 percent information; advertising on HotWired reverses this ratio.

Har, har.
posted by rschram at 1:13 PM on July 13, 2001

1142. But Carl has been busy, you know?

(And yes, I only found 1142 just now.)
posted by holgate at 1:14 PM on July 13, 2001

Holgate: me too. I just like pretending I have cred.
posted by solistrato at 1:29 PM on July 13, 2001

Yeehaw. Very funny stuff. Interestingly, though, banners do work OK if they link to something really specific, and communicate exactly that in the banner itself. And if they never link to an index or a front page - they have to link straight to the material you want people to see. If you do that well you can get 20-25% clickthrough, easily.

Trouble is you have to be making real content. And spending money on real content. And hope people haven' been so inured to banners by the fact that 90% of them are terribly executed.
posted by mikel at 5:31 PM on July 13, 2001

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