FAST and cheap
May 13, 2010 5:55 AM Subscribe
Value engineering (also known as Value Analysis) is an approach to cost-effective product development that seems to have had its heyday in the developed world. However, as this recent student project "Value Engineering Project (Tata Nano)" seems to show, it is still popular in the developing world. Comparing this definition of Carlos Ghosn's now famous phrase "Frugal Engineering" with VE's seems to imply "new name; same approach" - understandable since Tata are the leading lights of the Indian Value Engineering society. Is it time for a global revival of interest?
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