Branding Running Uphill
July 15, 2010 9:06 AM Subscribe
Next weekend, thousands of runners will take to the streets of San Francisco to run the SF Marathon, on a course with hills that skate a 300 ft. elevation about six times over 26.2 miles. However, the non-corporately sponsored marathon attracts few than a third of the runners who tackle New York City and Chicago. While the organizers are trying to re-brand the race, offering two different half marathon courses, they have shied away from making the course any easier.
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