Pity The Poor TV Broadcaster
July 31, 2001 4:48 PM Subscribe
Pity The Poor TV Broadcaster It was obvious that Personal Video Recorders (like Tivo) were going to make it way easy to skip advertising. What I also realized, though, when talking to Lane about how Buffy is moving from the WB to UPN, is that folks who watch Buffy via a PVR could care less what channel it is on--they just tell the machine to "get me Buffy" and it does the rest. This study seems to affirm that, for a significant portion of the audience, this is true.
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