July 25, 2010 9:47 AM   Subscribe

Here is a brief history of the Coors Light Halloween promotions of the 1980s. And here is a more detailed history of the first of those promotions, the Coors Light BeerWolf.
posted by (Arsenio) Hall and (Warren) Oates (12 comments total) 3 users marked this as a favorite
Ah, the suffix -wolf. Underutilized in contemporary English.
posted by TwelveTwo at 10:18 AM on July 25, 2010 [1 favorite]

I'm confused about the sexy photo of the BeerWolf and Elvira. Does the BeerWolf have human-style junk or a canine "red rocket"? I think the legality of what's implied in the photo may hinge on that.

Perhaps the mods can answer for someone who knows but wants to remain anonymous.
posted by Mayor Curley at 11:10 AM on July 25, 2010

The beer companies have worked together to schedule one "beer holiday" every two months: New Year's (for those too cheap or uncouth for champagne plus the morning after watching football), St. Patrick's Day (Green Beer!), Cinco de Mayo (you don't think Latino pride is driving that whole thing, do ya?), Fourth of July (beer + fireworks = dangerous fun), Labor Day (still working on a consolidated theme for that one, but give 'em time) and Halloween. Next comes the challenge of the months inbetween; they already have Super Bowl Sunday and post-feast Football Thanksgiving, but next spring we may be invited to celebrate "Beerster".
posted by oneswellfoop at 11:14 AM on July 25, 2010 [1 favorite]

A fascinating cautionary tale of the danger of letting ad copywriters freelance for trade magazines.
posted by Mcable at 11:30 AM on July 25, 2010 [1 favorite]

Oh, Beerwolf is still getting work here and there.
posted by lore at 11:32 AM on July 25, 2010

Oh, and: Beerwolf.
posted by (Arsenio) Hall and (Warren) Oates at 11:49 AM on July 25, 2010

I really need this taxidermic BeerWolf head to place on the wall in my trophy room, right next to TeenWolf.
posted by Frank Grimes at 11:55 AM on July 25, 2010

TwelveTwo: Nicht soviel auf Deutsch zwar.
posted by hackwolf at 1:05 PM on July 25, 2010

Wow. Beerwolf looks like middle school fan art. The exec who greenlighted that must have been drunk.

It kind of makes me think of the Keith Stone campaign for Keystone Light.
posted by Jimmy Havok at 8:17 PM on July 25, 2010

Even when they work for a beer company, my mental image of an '80s advertising executive includes a lot of coke.
posted by box at 5:59 AM on July 26, 2010

Clearly, Guinness won the Hallowe'en Beer skirmish. Coors is just not dark or scary enough.

Ironic, considering that drunken frat-boy date-rape (hey, this is a pretty reasonable deconstruction of their own ad copy) is pretty fucking scary.
posted by clvrmnky at 8:30 AM on July 26, 2010

Beerwolf sounds like yet another hipster band.
posted by wcfields at 10:52 AM on July 26, 2010

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