Thanks, pretty blond lady!
September 10, 2010 8:06 AM   Subscribe

TV encased in Mahogany? WE WANT IT!

The City of Toronto's new ewaste recycling ads are an interesting departure for a city known for particularly lousy advertising campaigns.

From Toronto's Spy Films and director Trevor Cornish.
posted by generichuman (53 comments total) 4 users marked this as a favorite
 
I'm so happy to see that Mario and Luigi found work.

WANT IT WE
posted by iconomy at 8:13 AM on September 10, 2010 [3 favorites]


Thanks for burying Toronto Unlimited inside . DO NOT WANT (IT).
posted by maudlin at 8:19 AM on September 10, 2010


Thanks for burying Toronto Unlimited inside

You mean the campaign so slapdash that even the logo weeps? You're welcome.
posted by generichuman at 8:20 AM on September 10, 2010 [1 favorite]


They took my old speakers this week. Well, them or the scrap scavengers who precede the garbage truck on garbage day. The important part is that I put something I no longer wanted on the curb one night and the next day it was gone.
posted by thecjm at 8:22 AM on September 10, 2010 [1 favorite]


For those non-Torontonian MeFites, the commercial is partially meant to be a send-up of this guy's (SLYT) commercials to buy used jewelry.

Frankly, these guys pull it off way better than Russell Oliver.
posted by dry white toast at 8:23 AM on September 10, 2010


What the fuck did I just watch...?

I can't decide if that was a really awful advert or a really awful parody.
posted by sodium lights the horizon at 8:24 AM on September 10, 2010


I can't decide if that was a really awful advert or a really awful parody.

Heh, it probably makes much more sense if you've ever been exposed to some of the truly, truly awful local-business commercials we get here.

There's Russel Oliver as Dry White Toast points out above, and the dozens of local car dealership commercials we get on the American broadcast networks.
posted by generichuman at 8:29 AM on September 10, 2010


Reminds me of Jones' Big Ass Truck Rental & Storage.
posted by xedrik at 8:33 AM on September 10, 2010 [2 favorites]


My co-worker just yelled at me for watching crappy commercials. THANKS, CITY OF TORONTO!!!!
posted by SPUTNIK at 8:36 AM on September 10, 2010


I love this. I wish Baltimore had commercials like this for their e-waste recycling. Although I'm not sure we have e-waste recycling.
posted by josher71 at 8:38 AM on September 10, 2010


For those non-Torontonian MeFites, the commercial is partially meant to be a send-up of this guy's (SLYT) commercials to buy used jewelry.


I KNEW it.

When I saw it, I instantly thought "Kids in the Hall, dude..." So many times when I watched the show I would note some stuff as intentionally absurd, and other things seemed to me an inside joke for North-North Americans.

I assumed the latter when I watched this. Thank you for the insight.

FYI - Airplane! is a parody of Zero Hour!

Sorry, that's all I got. I'm not "hip."
posted by Bathtub Bobsled at 8:39 AM on September 10, 2010


I like their enthusiasm.

Now I'm waiting for an Ealing Borough Council version where scrawny, depressed-looking guys in green overalls mutter inaudibly "we will grudgingly accept it if you negotiate a bureaucratic maze and lug it to here yourself but it would really be much easier if you fly-tipped it despite our dark threats."
posted by TheophileEscargot at 8:40 AM on September 10, 2010 [6 favorites]


Speakers! Speakers! Speakers!
posted by MsVader at 8:46 AM on September 10, 2010


Yeah, we got that B-roll.
posted by Rhomboid at 8:52 AM on September 10, 2010 [3 favorites]


One of those guys is, internet celebrity, fark-meme and comedian Mike "Nug" Nahrgang, otherwise known as the Mustard Man.
posted by phirleh at 8:53 AM on September 10, 2010 [7 favorites]


Ah tvs when they were a part of furniture. I remember my parents put some fake flowers in a vase on top of the tv, I was 5 and threw a slipper from the other room. There went the fake flowers. And there went the ass beating of my life.

Flashback!!!
posted by stormpooper at 8:55 AM on September 10, 2010 [1 favorite]


Man, I'm jealous. I had to pay something like $20 to get rid of an old CRT monitor around here.
posted by echo target at 8:55 AM on September 10, 2010


That was funny! You go, Toronto. Not many big(ish) cities allow themselves to have a sense of humor. (Or humour.) Best thing is, it actually gets the message across. I feel like putting my e-waste on the curb right now. (But I live in L.A., and so it'll just sit there. Even the scavengers don't want an old TV.)
posted by turducken at 8:56 AM on September 10, 2010


reminds me a bit of that "PISS UP A ROPE" car commercial, but nicer in tone.
posted by boo_radley at 9:12 AM on September 10, 2010


the commercial is partially meant to be a send-up of this guy's (SLYT) commercials to buy used jewelry

Huh. I was thinking that they must have been riffing on Airport Plaza Jewelers' ads, with the constant "We want it!" instead of "I buy it!". I know y'all get our crappy local commercials up there.
posted by ROU_Xenophobe at 9:16 AM on September 10, 2010


Hey guys, I don't wanna nitpick your lovely performance, but that's a forward slash in your web address, not a back slash.
posted by Benny Andajetz at 9:21 AM on September 10, 2010 [1 favorite]


We Want It!

Sorry.
posted by The 10th Regiment of Foot at 9:34 AM on September 10, 2010


Sorry to harsh your buzz, kids. Where does the waste from the jolly chappies go?

E-waste may be poisoning developing nations -

Following the trail of toxic e-waste

There is no free lunch here people. Stop buying too much shit; if you must buy shit, buy shit that can be repaired or is long lasting.

The shit you buy should have cradle-to-grave analyses on the packaging. Until the true cost of shit is reflected in its price we're all fucked.
posted by lalochezia at 9:36 AM on September 10, 2010 [1 favorite]


Free Geek , for your ethically recycled computer needs.

Great place for used stuff too, wireless mouse for $5, or a complete system for $40, are examples.
posted by PareidoliaticBoy at 9:51 AM on September 10, 2010


There is no free lunch here people.

What? A free, urban recycling program for electronic waste? So the wiring and other materials can be re-used instead of being thrown in a landfill?

This is the definition of a good thing. Sorry it's not perfect.
posted by auto-correct at 9:54 AM on September 10, 2010


Sorry to harsh your buzz, kids. Where does the waste from the jolly chappies go?

Not that I'm doubting you here (because god knows I know very little on the practical side of the city of Toronto's waste disposal systems), but wasn't there a bit of this ad devoted to the fact that they want it so that they can recycle them safely?

As I say, I really don't know that much about recycling electronics, but is there a reason to be sceptical of this?
posted by emperor.seamus at 9:55 AM on September 10, 2010


Russell Oliver isn't the only game in town for cheap used jewellery commercials... There's also Harold the Jewellery Buyer, who was the object of a Global News investigation which I didn't know about, but which didn't surprise me at all. All of these guys seem like total scumbags. :)
posted by antifuse at 9:58 AM on September 10, 2010


What? A free, urban recycling program for electronic waste? So the wiring and other materials can be re-used instead of being thrown in a landfill?

Uh, you didn't look at any of those links did you? It isn't being re-used, it's getting dumped in the third world where child laborers sift it for tiny bits of salvagable metals at the expense of their health. That's not exactly a good thing, Ms. Stewart.
posted by The 10th Regiment of Foot at 9:58 AM on September 10, 2010


Uh, you didn't look at any of those links did you? It isn't being re-used, it's getting dumped in the third world where child laborers sift it for tiny bits of salvagable metals at the expense of their health. That's not exactly a good thing, Ms. Stewart.

Exporting OUR jobs?!?! OUR CHILDREN should be sifting through that valuable trash with bare feet and hands. OUR CHILDREN should be enjoying the benefits of extended exposure to heavy metals and industrial solvents. No wonder we have a deficit!
posted by blue_beetle at 10:22 AM on September 10, 2010 [1 favorite]


That was funny! You go, Toronto. Not many big(ish) cities allow themselves to have a sense of humor.

That's why I like the Minneapolis Snow Emergency web ad (don't think it ever aired though). It's for the city's "Snow Emergencies" which restrict parking to allow plows to clear a heavy snowfall. And it's an awesome parody of "SUNDAY SUNDAY MONSTER JAM!" commercials.
posted by ALongDecember at 10:36 AM on September 10, 2010


His name is Chuck.         Fuck...
I also want it, though nothing so old and shitty as they put in that add :)


And ya, the ewaste recycling for Toronto is destroyed. I've talked to people at the Community Environment Days a couple of times, to see if they'd let me take the good stuff out of their bins. Once they said I could sneak something, the other time they said no way. I should be able to pull my bike trailer up and fill it though. It doesn't cost them anything, and it is much more ecologically sound to have me fix it or part it out than have it smashed up.
posted by Chuckles at 10:43 AM on September 10, 2010


And ya, the ewaste recycling for Toronto is destroyed.

That's interesting. Did they indicate what happens to the destroyed materials? Like, is the crunched glass sent off for glass recycling? Is it all landfilled after the hazardous stuff is stripped?
posted by generichuman at 10:47 AM on September 10, 2010


IT'S A REGULAR FUCKING SLASH, NOT A FUCKING BACKSLASH!

Ahem.

Carry on.
posted by kmz at 11:09 AM on September 10, 2010 [2 favorites]


Did they indicate what happens to the destroyed materials?

Not really.. They have a contract with some company that takes things by the waste-bin load. I've no doubt that it is treated reasonably well in terms of hazardous waste handling and recycling all that is economically feasible and such.

I'm fairly interested in the business. I've seen barrels of raw populated PCBs get substancial prices at auction--like $50-100, I think. The guys buying didn't have any idea what those boards did, so they were obviously going to reprocess the materials. It is a surprisingly mysterious business though. There are no prices published online that I can find, for example.

I was going to comment that I didn't think this stuff was going to Ghana, but realized I really can't say that with any assurance. Of course Google for Toronto ewaste is dominated by this video right now, and I don't have any time to dig deep today. Somebody at the BoingBoing thread mentioned Ontario Electronic Stewardship standards.
posted by Chuckles at 11:15 AM on September 10, 2010


Hey guys, I don't wanna nitpick your lovely performance, but that's a forward slash in your web address, not a back slash.

Came for the pedantic correction, leaving satisfied.
posted by davejay at 11:19 AM on September 10, 2010 [2 favorites]


Oh, and personally, I do want a TV encased in mahogany, so that I can saw off most of the back, leaving a six-inch-deep frontal piece which I can mount to the wall as a shelf, in which I can mount an LCD television.

you think I'm kidding but I am not
posted by davejay at 11:21 AM on September 10, 2010


Sigh. I guess I didn't make this explicit enough. FREE GEEK
posted by PareidoliaticBoy at 11:27 AM on September 10, 2010 [1 favorite]


so that I can saw off most of the back, leaving a six-inch-deep frontal piece which I can mount to the wall as a shelf, in which I can mount an LCD television.

Dude, that is an awesome idea! I detect the beginning of a new retro trend.

Hey guys, I don't wanna nitpick your lovely performance, but that's a forward slash in your web address, not a back slash.

I wonder if they said this wrong on purpose for effect?
posted by dry white toast at 11:47 AM on September 10, 2010


I thought it was Mustard Man!
This is surprisingly good for a Canadian government-funded creation.
posted by Meagan at 12:02 PM on September 10, 2010


Dude, that is an awesome idea! I detect the beginning of a new retro trend.

I live in LA, so these things are hard to find. When I lived in Chicago, they were everywhere. I promise if I manage to find one and build it out, I'll post to projects.
posted by davejay at 12:22 PM on September 10, 2010


There is no free lunch here people. Stop buying too much shit; if you must buy shit, buy shit that can be repaired or is long lasting.

I'd really like to- it's not 1960 anymore, and manufacturers aren't exactly always putting phillips-head screwdrivers on the back and schematics on the inside anymore. I do agree with your sentiment, though- and while corner electronics shops are getting more rare, we could all do with more reduction and re-use along with our recycling.
posted by maus at 12:59 PM on September 10, 2010


Free Geek Toronto is awesome; they're having an open house tomorrow.
posted by scruss at 1:17 PM on September 10, 2010


And they are literally down the street from me. No way can I not go!
posted by maudlin at 1:20 PM on September 10, 2010


I thought about checking out their open house, but I've got an auction to go to. It's too bad, I'd like to figure out exactly what they do, and their website is terrible.
posted by Chuckles at 1:21 PM on September 10, 2010


I'll take notes. And maybe video.
posted by maudlin at 1:23 PM on September 10, 2010


One more blackberry is ready for the ewaste pile then? Finally :)
posted by Chuckles at 1:27 PM on September 10, 2010


From the Free Geek website:

We hold orientation tours every Saturday, noon - 1 pm.

That... could be useful any weekend except this one.
posted by generichuman at 1:37 PM on September 10, 2010


I'd like to figure out exactly what they do, and their website is terrible.
posted by Chuckles at 1:21 PM on September 10 [+] [!]

Umm ... yer correct, their site is pretty bad. Its a shame because they are a fantastic organization. the nature of my business constantly puts me in contact with buiness's upgrading their computer equipment and they are quite stunned when I offer to haul their old stuff away for free and donate it to Free Geek.

So here, let me help you, and don't forget to spread the word.



OUR MISSION STATEMENT: Free Geek is a nonprofit community organization that reduces the environmental impact of waste electronics by reusing and recycling donated technology. Through community engagement we provide education, job skills training, Internet access and free or low cost computers to the public.

I) We dispose of equipment in an ethical and environmentally responsible manner. We're a reuse and recycling center; a large part of our mission is environmental.

We prioritize the fate of equipment this way:

* REUSE: We think reuse is often the most conserving form of recycling. It usually involves less energy expenditure and potential pollutants that arise during manufacturing and transport. It also reduces consumption and the harvest of virgin materials.

* RECYCLING REGIONALLY and ETHICALLY: We recycle as locally as possible, so that we can hold those recyclers accountable, and so that fuel is not wasted in transport. We prefer to recycle in BC when we can, and we don't want to send materials outside Canada or the US. These countries' environmental restrictions and worker protections tend to hold recyclers more responsible than recyclers in poorer countries. We absolutely refuse to send materials to a non-OECD country, in accordance with the Basel Convention. As a last resort for materials that cannot be recycled locally, we might send equipment to OECD countries, only using recyclers that can document sustainable processes. This sort of thought process and accountability - evaluating options and choosing the one that's the least harmful (and the most helpful) for people and the environment - is important to us.

II) We use free and open source software wherever possible, and promote the free software philosophy in other ways, such as transparent collaboration with others. The free software philosophy, with its emphasis on mutual assistance and freedom, is important to what we are; all of our software, documentation, and policies are open to whoever wants to avoid reinventing the wheels we've made.

III) We provide low- and no-cost computer technology and training to our community. We believe that empowering people is an essential part of equipping them. Rather than just dropping free hardware on folks, we want to educate them, and facilitate their self-sufficiency. We also want to involve them in creating a community where they can circulate their knowledge and empower others.

posted by PareidoliaticBoy at 3:06 PM on September 10, 2010 [1 favorite]


I was all into this commercial and selling them my old electronics until they said they'd take them away for free. Then I was thinking "Free? You won't pay me for them? Well the city will take them for free if I just leave them on the curb. Why would I call you?"

So yeah, I didn't need this commercial to tell me that the city takes e-waste, but I'm still glad they made it.
posted by If only I had a penguin... at 10:13 PM on September 10, 2010


penguin: The city will only take your e-waste if you live in a house. All apartments and condos have private collection; it took our building 20 years to start collecting recycling, let alone e-waste.

But thank you to P...boy for the link to FreeGeek. Your first link made it appear as if they were just in Portland, Oregon; I'm glad there is a Toronto group. Most of our old electronics work perfectly well, and I hate to see them go unused (which is why they are cluttering my house).
posted by jb at 6:31 AM on September 11, 2010


The city will only take your e-waste if you live in a house. All apartments and condos have private collection;

Yeah, I know. i took all my ewaste to my parents' curb when I moved this summer. Chuck and Vince took it for free.
posted by If only I had a penguin... at 8:19 AM on September 11, 2010


I heard the radio version of this ad this morning, and I am pleased to report that the backslash travesty has been rectified in it.
posted by FishBike at 9:58 AM on September 11, 2010 [1 favorite]


Our long civic nightmare is over!

(Heading off to the Free Geek open house later today.)
posted by maudlin at 11:12 AM on September 11, 2010


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