Adicolors of the Rainbow

May 12, 2006 7:18 AM

Black, the final entry in Adidas' Adicolor short film campaign., is seriously messed up, with a fish and a panda playing russian roulette. Also featuring Pink, Red, Blue, White, and Yellow. (via)
posted by blue_beetle (25 comments total)

That Adicolor site is pretty aggressively annoying. Not only does it resize your browser window, it re-resizes it if you deign to make it smaller.
posted by smackfu at 7:32 AM on May 12, 2006

These are up in a little higher quality on the adicolor sites proper, http://www.r213g037b053.net/. Its also worth noting that these are done by some half-decent directors. I've been waiting for these to finish coming out, the pink one was enthralling.
posted by apathy0o0 at 7:35 AM on May 12, 2006

this is an ad. Not just the movie, I mean this FPP right here.
posted by gurple at 7:37 AM on May 12, 2006

The best part was where the panda drank Pepsi Blue®.
posted by Dipsomaniac at 7:44 AM on May 12, 2006

Gurple and Dipsomaniac, did watching 'Black' actually make you want to buy Adidas products?

'cause it sure didn't influence my purchasing decision one way or another. But I enjoyed it thoroughly.
posted by slimepuppy at 7:58 AM on May 12, 2006

'cause it sure didn't influence my purchasing decision one way or another. That's what they want you to think!

The guy directing the yellow one rocks.
posted by kjell at 8:17 AM on May 12, 2006

It did make me want to buy some XXX Whiskey and whatever the Panda was smoking.
posted by MasonDixon at 8:19 AM on May 12, 2006

I fucking loved it -- where do I get the DVD? seriously, the killer panda rocks my world. come to think of it, I want "killer panda" as my new username
posted by matteo at 8:20 AM on May 12, 2006

and what MasonDixon said
posted by matteo at 8:21 AM on May 12, 2006

I don't care if it's an ad or not... that was really, really cool.
posted by AspectRatio at 8:27 AM on May 12, 2006

what in hell does this have to do with shoes?

see, shoes would be cheaper if companies didn't waste their "advertising budgets" on weird shit like this.

I'm not saying it ain't cool, cuz it is. But it's got jack to do with shoes.
posted by jaded at 8:46 AM on May 12, 2006

Brand awareness has nothing to do with the actual product.
posted by smackfu at 8:58 AM on May 12, 2006

Mmm, the worst parts of the Deer Hunter restaged in Man Ray's nursery, painted over with a creepy coating of Sesame Street. Shoes!
posted by Pliskie at 10:14 AM on May 12, 2006

That's not how you play russian roulette.
posted by kenko at 10:46 AM on May 12, 2006

Pliskie, that's almost exactly what I thought. I also agree with gurple.
posted by shoepal at 11:00 AM on May 12, 2006

I like Pandas.
posted by Bovine Love at 11:19 AM on May 12, 2006

see, shoes would be cheaper if companies didn't waste their "advertising budgets" on weird shit like this. Wishful thinking, actually. The price is based on what the market will bear, not cost-plus-profit. You can get a cheap mp3 player for $20, but 10 Gillette Track II cartridges (not exactly high technology) still cost $10 at the drug store. The markup on fashion items is tremendous. Put some sheet metal and nice upholstery on a $30K pickup truck and it becomes a $50K SUV.

In fact, it's the reverse: because shoe companies need to beef up their image to make people accept $120 shoes that they need to spend cash on funky avant-garde movies.
posted by QuietDesperation at 11:32 AM on May 12, 2006

If hoffman had been reading some kafka and promotional literature for adidas, he would have seen this on his bicycle ride.
posted by lalochezia at 11:33 AM on May 12, 2006

Trippy, dark. The music was pretty good. Cool site - I'll check out the other flicks, too. Pink, huh? I've always had a soft spot for pink....
posted by rougy at 11:46 AM on May 12, 2006

"Wishful thinking, actually. The price is based on what the market will bear, not cost-plus-profit."

I would argue that the cost is based on the percieved value delivered. There are cheaper alternatives where the profit margin is lower but certain customers want the "value" delivered by the high priced Adidas and Nike shoes.
posted by bhouston at 11:51 AM on May 12, 2006

certain customers want the "value" delivered by the high priced Adidas and Nike shoes. Exactly. The extra amount people will pay for the perceived (or real) value of a brand is added, but never (for long) above (or much below) what the market will bear.
posted by QuietDesperation at 11:56 AM on May 12, 2006

What's with all the credits for the pink one? It's like 50% credits.

Weird.
posted by delmoi at 2:51 PM on May 12, 2006

see, shoes would be cheaper if companies didn't waste their "advertising budgets" on weird shit like this.

No they wouldn't. There is more then one shoe company in the world, and not all of them produce this kind of thing. You're free to buy shoes from those companies, if you want too.
posted by delmoi at 2:54 PM on May 12, 2006

The pink one (www.r243g197b208.net) is fucking amazing. I don't know whose idea the unlistenably bad rapping on the blue one was, though.
posted by Tlogmer at 3:11 PM on May 12, 2006

Pink one was on ApolloPony recently and features the music of Greg Weeks (track: made). It is indeed fucking awesome.
posted by shoepal at 12:00 AM on May 13, 2006