If you feel you are being watched, you change your behavior
June 16, 2017 2:34 PM Subscribe
Social Cooling describes the long-term negative side effects of living in a big-data-driven reputation economy. Data brokers derive thousands of scores from personal data; these form a “digital reputation”, and have the potential to affect their subjects' lives and opportunities. The long-term effects of this are a culture of conformity, self-censorship, risk aversion and social rigidity.