The atmosphere in raisin town became tense.
April 28, 2019 11:37 AM   Subscribe

 
Archive.is in case you've hit your NYT article view limit, and also posted to the Fresno Bee.

And here's the Wikipedia article on Horne v. Department of Agriculture, regarding the National Raisin Reserve (Wikipedia).
posted by filthy light thief at 12:02 PM on April 28, 2019


"coffee shoptalk"? Surely that should have been "coffeeshop talk".

Anyway, interesting article. I wonder why raisins aren't ever in my consciousness as something to buy when I know they are a thing I like. May be the new Unified Giant Raisin will come up with a campaign to remind me about them more often.
posted by hippybear at 12:14 PM on April 28, 2019 [2 favorites]


That article started off quite ominously, with visions of a creepy, murderous raisin-cabal, and ended with everyone sounding fairly reasonable and working together

Bit of a bait and switch, not unlike biting into a cookie and getting raisins, not chocolate chips, but in this case I can live with it. I think I'd prefer to have my raisins without added bloodshed, all things considered.
posted by los pantalones del muerte at 12:21 PM on April 28, 2019 [18 favorites]


Well, the videos seem like your basic "nostalgia bait" commercials that are churned out at advertising companies by the dozen.

Are there people out there that are really nostalgic for raisins? That have fond memories of raisins in their childhood?

I mean, and this is probably not what the raisin marketeers want to hear, in my experience, raisins are basically the thing you toss in a snack pack when you don't want to spend too much but want to fill out the lunch box.
They are also the thing mostly likely to travel back and forth in a lunchbox, uneaten, until they get eaten by a parent in one solid lump.
posted by madajb at 12:28 PM on April 28, 2019 [20 favorites]


I went to a high school with.nothing but vineyards for miles in every direction, when the raisin was the dominant cash crop for the valley (now they’re pulling the vines out to replace them with either almond orchards or a new ugly block of cheap but liveable single-family homes if the acreage is close enough to the leading edge of Fresno’s westward* expansion).

Back in the 90s I had friends whose parents took the RBAC’s deal of a lump-sum payout , some tens of thousands in cash if you ripped out your vineyard.

* Fresno looks flat but there’s a slight tilt to the west, as it sits on the conterminous alluvial fans of the two major rivers out of the Sierras, the San Joaquin and Kings. Uphill soils were apparently more suitable for citrus orchards etc, while once the water irrigation companies dug the tens of miles of feeder canals from the Kings (Miller & Lux out in Los Banos locked up the San Joaquin’s flow early.) the land could be settled. The timing of the snowpack runoffs coincided nicely with the summer growing season, making all irrigated acres efficient money machines for converting sun, water, CO2, and migrant farm labor into the dried bulk fruit that the railroads could carry to bigger markets.

I lived in Fresno for 4 years as a youth and didn’t give a moment’s thought to all of the canals that snake from east to west across the city (indeed, I didn’t even notice they were directional like that).

Interesting economic dynamic that converted what was wasteland to the most fertile farmland in the world . . . back in 1852 the peak Gold Country production was $2.5B in today’s dollars, while this year alone the snowpack runoff ‘fuels” ag cash crops worth 3X that.

The gold ran out, but the snows come every winter . . . or did at least. Jury’s still out about AGW’s effect on CA, higher humidity and more energy might push more rain to CA, unless the Ridiculously Resilient Ridge reappears...
posted by Heywood Mogroot III at 12:32 PM on April 28, 2019 [22 favorites]




los pantalones del muerte: That article started off quite ominously, with visions of a creepy, murderous raisin-cabal, and ended with everyone sounding fairly reasonable and working together. Bit of a bait and switch, not unlike biting into a cookie and getting raisins, not chocolate chips, but in this case I can live with it.

Chekov's Raisin.
posted by clawsoon at 12:46 PM on April 28, 2019 [5 favorites]


If in the first act you put a box of raisins on the table...
posted by hippybear at 12:48 PM on April 28, 2019 [1 favorite]


...it will still be there until your show closes, possibly many years later.
posted by Huffy Puffy at 12:51 PM on April 28, 2019 [29 favorites]


Though the raisins will be more crunchy.
posted by Bee'sWing at 12:52 PM on April 28, 2019


I mean, and this is probably not what the raisin marketeers want to hear, in my experience, raisins are basically the thing you toss in a snack pack when you don't want to spend too much but want to fill out the lunch box.
They are also the thing mostly likely to travel back and forth in a lunchbox, uneaten, until they get eaten by a parent in one solid lump.


Heh. Marketing nostalgia for that feeling you got when you peered into your depleted bag of Halloween candy and realized you've eaten everything except for the boxes of raisins is going to be an uphill battle.
posted by mandolin conspiracy at 12:54 PM on April 28, 2019 [7 favorites]


One of the odder books in my collection, Fields Without Dreams, is about raisin farming.
posted by clawsoon at 12:57 PM on April 28, 2019


The death threats started that month. Some came over the phone, some were made in-person; there were between four and six in all, as well as the ominous “you can’t run” note. Mr. Overly declined to identify the threat-makers.

The moral of the story: Don't Get Above Your Raisin.
posted by mandolin conspiracy at 12:59 PM on April 28, 2019 [1 favorite]


Run raisin ice cream is really good though, isn't it, Kyoko?
posted by glonous keming at 1:02 PM on April 28, 2019 [3 favorites]


Are there people out there that are really nostalgic for raisins? That have fond memories of raisins in their childhood?

You can pry my lunchbox-portion-size raisins out of the cold, dead hands of my childhood!

RAISINS ARE NATURE'S CANDY
posted by The Underpants Monster at 1:22 PM on April 28, 2019 [9 favorites]


Heh. Marketing nostalgia for that feeling you got when you peered into your depleted bag of Halloween candy and realized you've eaten everything except for the boxes of raisins is going to be an uphill battle.

I, I just want to remember what it feels like to feel anything, though, you know, man? To break free of the uniformly oversaturated emotions that marketing already inundated us with. Nostalgia for disappointment is the theme song for 2019.
posted by kaibutsu at 1:34 PM on April 28, 2019 [4 favorites]


I think it is important to point out that being an adult who is choosing raisins for whatever reason (they actually are delicious) is different from being a child who is having raisins foisted on them in various ways.
posted by hippybear at 1:38 PM on April 28, 2019 [4 favorites]


"Bask in the lukewarm glow of knowing that your own children will be indifferent to the raisins you put in their lunch, just as you were indifferent to the raisins your parents gave you. Be reassured knowing that you'll never have to worry whether all that sugar is 'naturally healthy' or 'as bad for your kids as fruit juice' since your kids won't eat them anyway. Raisins!"
posted by clawsoon at 1:39 PM on April 28, 2019 [9 favorites]


I like that name--"Harry Overly"--it sounds like a detective story character. "When they opened Harry Overly down at the morgue, raisins fell out. Every orifice had been stuffed with U.S. Grade A seedless raisins. The big, sweet ones your mother tried to make you eat. Some mother had made Harry Overly eat his raisins."
posted by pracowity at 1:53 PM on April 28, 2019 [29 favorites]


"When they opened Harry Overly down at the morgue, raisins fell out. Every orifice had been stuffed with U.S. Grade A seedless raisins. The big, sweet ones your mother tried to make you eat. Some mother had made Harry Overly eat his raisins."

"Yeah. In New Jersey they call that a tagine job."
posted by mandolin conspiracy at 2:25 PM on April 28, 2019 [11 favorites]


You can pry my lunchbox-portion-size raisins out of the cold, dead hands of my childhood!

Plus, when it was empty you could kinda use it as a "kazoo" and annoy your classmates and teachers.

... And, mmmm - rum raisin ice cream. Raisins added to homecooked oatmeal - all plump and delicious...

But... the "most" controversial usage is... Butter tarts... Myself, I am a fan of adding both raisins and pecans to butter tarts... And anyone who disagrees is just wrong.
posted by jkaczor at 2:31 PM on April 28, 2019 [3 favorites]


There are at least 50 types of trail mix at my local co-op, and at least 70% of those contain raisins. I think the real question here is why Sun Maid isn't pushing branded trail mix. It's easy to eat on the go (millenials are busy!) it's gluten free (big selling point these days), the nuts have Omega 3s (so healthy). This is practically the most millennial food since avocado toast. If they can make sour raisin candy (really???), surely this can't be beyond them.
posted by ananci at 2:41 PM on April 28, 2019 [4 favorites]


Are there people out there that are really nostalgic for raisins? That have fond memories of raisins in their childhood?

Not really nostalgic since I still eat them, but I remember as a kid that when I had to sleep over at anyone's house (including grandparents or friends of my parents if we were visiting) I always judged them a little if they didn't have raisins. I judged them a lot if the raisins they had were dried out. So yeah, I guess as a child I associated raisins with what was right and proper in the world.
posted by trig at 2:44 PM on April 28, 2019 [3 favorites]


Are there people out there that are really nostalgic for raisins?

I have always loved raisin bran.
posted by pracowity at 2:48 PM on April 28, 2019 [4 favorites]


I have unironically loved raisins since I was a kid. I loved the snack packs I got at Halloween, I love raisins in cookies, cakes, brownies, and ice cream, I love raisins on a salad, in trail mix, in breakfast ceral, mixed 50/50 with peanuts, soaking in a bottle of rum, or even just a handful snuck out of the box we supposedly buy mostly for the kids in the house.

I'm occasionally surprised when someone I've known for years -- someone I had thought was a stout friend, a trustworthy companion, an honest soul with a good heart -- confesses that he or she is actually a raisin hater.
posted by Western Infidels at 3:00 PM on April 28, 2019 [8 favorites]


I don't have to be nostalgic for raisins, because the co-op has three different kinds in bulk.

I have always been confused by people who don't like raisins - like preferring Pepsi to coffee, or Blue Moon to IPA, or cake to pie - I'm glad that not everyone likes the same thing, but I'm baffled by their likes and dislikes. I fundamentally don't understand any possible objection to the raisin.
posted by aspersioncast at 3:04 PM on April 28, 2019 [2 favorites]


RAISINS!

This calls for a link to that classic The Sneeze blog post Raisins vs. Drum Set where Steve (of Metafilter's beloved Steve, Don't Eat It! fame) gives his three year old son a 14 cent box of raisins for Christmas to see how it fares against the $60 drum set.

And, for a comparison one year later, Raisins For Christmas.

Spoiler: a 4 year old is harder to delight with a box of raisins than a 3 year old.
posted by hurdy gurdy girl at 3:07 PM on April 28, 2019


I don't *hate* raisins, but I've been betrayed by a few too many oatmeal raisin cookies where I was expecting chocolate chip to not give them the side-eye a bit.

Dried cranberries are better, anyway.
posted by Aleyn at 3:10 PM on April 28, 2019 [4 favorites]


Actually I have always loved chocolate-covered raisins. They are the only thing that could possibly induce me to see a movie in a theater. But ... probably not.
posted by Gilgamesh's Chauffeur at 3:16 PM on April 28, 2019 [1 favorite]


I have always been confused by people who don't like raisins

It’s because raisins plump up like little little slug bits when they’re cooked and I can’t handle slug bits in my cinnamon rolls.
posted by corey flood at 3:22 PM on April 28, 2019 [8 favorites]


I do like raisins. (see above). I think chocolate covered raisins are a travesty to all reality. What's that fucking candy bar with raisins in it? Fuck that.

I guess none for me means more for others.
posted by hippybear at 3:32 PM on April 28, 2019 [1 favorite]


Reading this article made me go to the kitchen and snarf a couple of handfuls of raisins from the cupboard, dammit. Me and Dad are very much Team Raisin, though his diabetes has slowed him down. He also had a regrettable liking for Muscatels, which are the leatherier, grittier giants of the raisin family.

When the little raisin boxes first were a thing in the UK, we used to do "raisin shots": hold the box horizontal, open both ends, put one end to your mouth and inhale sharply. If you were really lucky, you got a gobful of instant sweetness. If you were only mildly lucky, you'd aspirate a raisin but cough it up promptly. If you were really unlucky you'd aspirate a raisin and cough up a foul mucus-enrobed Raisin from Beyond the Crypt a few days later. You never knew what you were going to get.

Oatmeal raisin cookies are the best, and I live of constant fear of accidentally eating a chocolate chip one
posted by scruss at 3:35 PM on April 28, 2019 [4 favorites]


What's that fucking candy bar with raisins in it? Fuck that.

i presume you refer here to the delightfully aptronymic Chunky, though the venerable Fruit and Nut also contains raisins (passed off hilariously in the marketing copy as "dried grapes").

i myself have evolved from an inveterate raisin-hater to a grudging tolerator of raisins (though not in butter tarts, nor in cinnamon rolls, what is wrONG WITH PEOPLE). but even as a raisin-hating child i made exceptions for the chocolate-covered variety, because they are delicious. bridge mix is the pinnacle, but i am always here for raisinets, and also their stuck-in-the-90s cousins, yogurt-covered raisins.
posted by halation at 3:50 PM on April 28, 2019 [2 favorites]


Conflict-free raisins
posted by BeeDo at 4:10 PM on April 28, 2019 [4 favorites]


Oatmeal raisin cookies are the best

Seconded!
posted by sjswitzer at 4:13 PM on April 28, 2019 [4 favorites]


My mom used to bake oatmeal chocolate chip cookies that were the perfect texture and the perfect flavor, crisp on the outside and chewy inside and with the flavor of nutty oats mingling with the chips. I have never been able to reproduce it, even with her walking me through the recipe in person. So annoyed.

I've had oatmeal raisin cookies I've enjoyed. I've always considered them sort of the proto sweet carb bar. They aren't really a snack, they're more something you eat because you need the energy.
posted by hippybear at 4:16 PM on April 28, 2019 [1 favorite]


The death threats started that month.

'You better hope Sun-Maid know about raisin the dead.'
posted by biffa at 4:40 PM on April 28, 2019 [7 favorites]


That article started off quite ominously, with visions of a creepy, murderous raisin-cabal, and ended with everyone sounding fairly reasonable and working together

It's interesting how much that stands out.

But what will really bake your noodle is: would you have read it if you knew that was the arc?
posted by Tell Me No Lies at 5:30 PM on April 28, 2019 [2 favorites]


I never understood how people could think they were getting chocolate chip cookies and be resentful, when oatmeal raisin cookies are visibly different. I mean, you can see the little oat bumps.

Also, oatmeal raisin cookies are delicious and I don’t know what to tell you if you aren’t happy about eating one. No, I do know what to tell you: give it here, I’ll eat it.
posted by snowmentality at 5:36 PM on April 28, 2019 [4 favorites]


The only good use for raisins is in savory dishes.
posted by oddman at 5:37 PM on April 28, 2019 [1 favorite]


But what will really bake your noodle is: would you have read it if you knew that was the arc?

I would, in this day and age, because this is not something that actually happens much these days.
posted by hippybear at 5:40 PM on April 28, 2019 [1 favorite]


The only good use for raisins is in savory dishes.

I don't mind raisins; I like them in oatmeal and I'll even tolerate them in cookies. However, I have always found cooked raisins in savory dishes to be super disgusting (most of all in those ultra-bland versions of "curry" that used to be more common). That's just me; obviously lots of people like them and I'm not trying to sound judgmental. Different strokes, different folks and all that, it is just not a flavor that appeals to me at all.
posted by Dip Flash at 5:54 PM on April 28, 2019


Oatmeal raisin cookies are the best breakfast cookie
posted by SaltySalticid at 5:59 PM on April 28, 2019 [3 favorites]


Am I the only one who remembers Fresno?
posted by Chrysostom at 6:44 PM on April 28, 2019 [6 favorites]


Remember it?! Watch it here!
posted by Big Al 8000 at 7:04 PM on April 28, 2019 [5 favorites]


Raisins are great! The only way I'm really opposed to them is when they're in oatmeal cookies, which I can't account for. Their texture just doesn't seem right for oatmeal cookies.
posted by JHarris at 8:16 PM on April 28, 2019


Bring back Sunshine Golden Fruit cookies 🤔
posted by fluttering hellfire at 8:50 PM on April 28, 2019 [1 favorite]


Dried cranberries are better, anyway.

Craisins!
posted by The Underpants Monster at 9:28 PM on April 28, 2019 [4 favorites]


oatmeal raisin cookies are visibly different. I mean, you can see the little oat bumps.

i only get annoyed when i mistake them for chocolate chip oatmeal cookies, which are objectively the greatest of all cookies (provided they are crispy-style)
posted by halation at 11:16 PM on April 28, 2019 [1 favorite]


.it will still be there until your show closes, possibly many years later.
posted by Huffy Puffy at 12:51 PM on April 28 [18 favorites +] [!]


Yes, the box will still be there, but if I am present the raisins will be gone. Love them. Also grapes, wine, etc.
posted by Cranberry at 1:08 AM on April 29, 2019


Yeah, this was a delightfully surprising story, where it seems like literally everyone wins in the end. I do feel like there is more to the turning point at the Grape, Nut & Tree Fruit Expo* than "Harry Overly gave a great speech".

*"No, this is the Grape-Nut & Tree Fruit Expo. The Grape, Nut & Tree Fruit Expo is in the Sundance Ballroom. No, I don't know why they let us book the same hotel on the same weekend."
posted by Rock Steady at 4:53 AM on April 29, 2019 [5 favorites]


I have some raisin nostalgia.

What you do, see, is take the two halves of a peanut and put a raisin in between and squish it down into a little peanut-raisin hamburger. And then you eat as many hamburgers as you can before recess ends.
posted by ook at 6:18 AM on April 29, 2019 [8 favorites]


It's got raisins in it. You like raisins!
posted by xedrik at 7:11 AM on April 29, 2019 [3 favorites]


That was insane. And then suddenly it -- wasn't. Kind of like my feelings for raisins. I wonder if there's an age at which human children just naturally turn on them. My son loved them for years - and then sometime around age 5 or 6 he wouldn't touch them. Now I can't convince him he ever liked them. And I'm pretty sure I was the same way (and still don't like them).
posted by Mchelly at 7:33 AM on April 29, 2019


Marvin Horne, a small, sour man who had married into a raisin-growing family, was known as laconic and stubborn and nothing made him angrier than having to set aside some of his crop every year for the raisin reserve.

This is... an absolutely insane way to describe someone in a national newspaper?
posted by chappell, ambrose at 12:18 PM on April 29, 2019


I never understood how people could think they were getting chocolate chip cookies and be resentful, when oatmeal raisin cookies are visibly different.

I grew up in a household where my grandma's oatmeal chocolate chip cookie recipe reigned supreme, so the chocolate chip cookies I'm most used to look exactly the same, unless you look really closely at the dark bits.
posted by Aleyn at 12:42 PM on April 29, 2019


I guess it's all what you're used to, but oatmeal with chocolate chips sounds pretty distasteful to me. Not so much disgusting as just... deeply wrong.
posted by The Underpants Monster at 7:35 PM on April 29, 2019


This is... an absolutely insane way to describe someone in a national newspaper?

Not if he's small and sour like some raisins.
posted by pracowity at 5:19 AM on April 30, 2019


Anyway, interesting article. I wonder why raisins aren't ever in my consciousness as something to buy when I know they are a thing I like. May be the new Unified Giant Raisin will come up with a campaign to remind me about them more often.

Unified Giant Raisin is my new god.
posted by duffell at 3:59 AM on May 4, 2019


jkaczor: "But... the "most" controversial usage is... Butter tarts... Myself, I am a fan of adding both raisins and pecans to butter tarts... And anyone who disagrees is just wrong."

I don't want to cause a breakdown of US/Canada relations, but if you put pecans in your butter tarts, I feel like they've become just miniature pecan pies.
posted by Chrysostom at 8:08 PM on May 26, 2019 [2 favorites]


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