Ingesting that Charged Sigil

October 31, 2019 2:28 PM

Witch (Craft) Beer — How a New Wave of Brewers are Incorporating Magic into Beer - Beth Demmon at Good Beer Hunting

“People are just craving connection,” says Moses. “[But] I had a lot of trouble getting people into their own ritual.” Her clients’ desires to add spiritual healing to their schedules were complicated by today’s fast-paced world. She wondered: “How do I get these plants into their rituals if their ritual is to have a beer with their partner when they get home from work?”

Good Beer Hunting previously, on social diversification in craft beer

posted by CrystalDave (5 comments total)

As a homebrewer myself, every brew day tends to have a fair bit of chaos. I don' t know how much of that is magic, though I will claim that to be the case moving forward.
posted by SonInLawOfSam at 3:01 PM on October 31, 2019 [4 favorites]

I've had a few of Marguax's beers - they're interesting. (So are the beers of her partner brewery - brewery draconum - in Newhall)
posted by drewbage1847 at 3:03 PM on October 31, 2019

Man, now I wish I liked beer.
posted by jenfullmoon at 4:57 PM on October 31, 2019 [1 favorite]

It's never too late! :)

The good news is that many beers influenced by the Sacred and Herbal Healing Beers book and other practices will tend to not fall into the uber-hop bomb range that many craft producers are making because of their primary audience.
posted by drewbage1847 at 10:46 PM on October 31, 2019

I don't really have opinions about beer or witchcraft, but I am growing suspicious of the whole thing of invoking "today's fast-paced world". Any one example may be a harmless verbal fillip, but as a pattern it seems a way of drumming in: This phase of capitalism is a given. Consumerism is a given. Set these out of view around us. Occupy yourself by shifting within the space available. Truncate your ideals into the time available, in this fast-paced world.
posted by away for regrooving at 9:54 PM on November 3, 2019