A game of gendered Lego Jenga
April 9, 2012 8:39 AM Subscribe
Trouble in Heartlake City: As Lego prepares to cut the ribbon on its new town, named for the shape of its prominent body of water, a controversy looms. The pink-bricked infrastructure has triggered a petition, a list of five reasons not to buy your daughter pink legos, an NYT editorial, and of course a gendered advertising remixer. Critics of Heartlake City believe Lego has turned its back on the product's universal, gender-neutral appeal, citing the company's own iconic advertisement from 1981.
This post was deleted for the following reason: Double. -- taz
Oops.
posted by obscurator at 8:47 AM on April 9, 2012
posted by obscurator at 8:47 AM on April 9, 2012
When the new "Friends" line was released, I posted about it here. This was my family's experience with it. A few months on, almost all of the pieces have been subsumed into the Greater Lego Collection, and the dog fig is the only piece of the set my daughter prizes.
posted by MonkeyToes at 8:48 AM on April 9, 2012
posted by MonkeyToes at 8:48 AM on April 9, 2012
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posted by that's candlepin at 8:46 AM on April 9, 2012