Better off Red?

November 14, 2002 11:44 AM

Seeing Reds. Chicago’s two major newspapers have launched tabloids (The Tribune’s “RedEye” and The Sun-Times’ “Red Streak”) to capture that elusive 18-34 year old demographic. Other Chicago weeklies, like the Chicago Redder, er, Reader are watching this experiment closely.
posted by pfafflin (2 comments total)

My question is: When is the media going to treat younger readers like smart readers? (Speaking as one who falls at the lower-end of this demographic).
posted by pfafflin at 11:46 AM on November 14, 2002

A smart reader may have noticed this existing MeFi thread.
posted by mr_crash_davis at 11:50 AM on November 14, 2002