June 23, 2011 5:55 PM Subscribe
Seven days ago, a new YouTube channel teased the creation of a mysterious new website called Pottermore. Today, JK Rowling released details about the new site. Pottermore will be 1) the exclusive place to purchase Harry Potter e-books, 2) a Harry Potter interactive experience/social networking site of sorts, and 3) a (free) repository of many pages of back notes about the Harry Potter series, similar in content, different in form, and possibly replacing the existence of the Harry Potter encyclopedia long-teased by Rowling. Fans react.
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