Our primary goal with this new interface is to ensure that as the library of free, open source web fonts grows, you can still browse the library quickly and easily. To accomplish this goal, we've introduced the concept of a collection, which is similar to the concept of a shopping cart on your favorite ecommerce website.-- From the Google Web Fonts Blog.
So Google wants to compete with TypeKit I guess.
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posted by Rory Marinich at 5:43 AM on July 1, 2011 [3 favorites]