The source tells Clutch, “The VP in charge of the entire marketing campaign for the men’s skin care line is a Black male who mainly got in the position to put Blacks on a cosmetics branding pedestal – hence the brand now having a Black spokesmodel.” Further details from the source reveals the initial ad featuring a Black male model is apart of a larger series of more print ads, viral, and commercial spots which will also feature White male models using similar text. We should also note the model in the now controversial ad is BJ Williams, and popular writer, Oren Wilkes, is a Nivea blogger ambassador and agency creative on the project.
I have almost reached the regrettable conclusion that the Negro's great stumbling block in his stride toward freedom is not the White Citizen's Counciler or the Ku Klux Klanner, but the white moderate, who is more devoted to "order" than to justice; who prefers a negative peace which is the absence of tension to a positive peace which is the presence of justice; who constantly says: "I agree with you in the goal you seek, but I cannot agree with your methods of direct action"; who paternalistically believes he can set the timetable for another man's freedom; who lives by a mythical concept of time and who constantly advises the Negro to wait for a "more convenient season."
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