But it soon became clear that there were business advantages as well. Like most magazines, The Atavist pays a fee up front when a story arrives in decent shape. Mr. Dobbs called The Atavist’s fee “modest” when compared to the top-tier magazines. “It’s less than you would get either by word rate or total fee rate – unless you’re Michael Lewis,” he said. The big difference is that when the issue comes out, the writer gets roughly half the revenue the story generates. Which means a runaway hit by a mid-level writer, or even a run-of-the-mill piece by a marquee author, has the potential to rack up thousands, or in an extreme case, hundreds of thousands, in revenue for both the publication and the author.
Unless you want, y'know, editing, fact-checking, publicity, and some level of signalling for the reader (e.g. if I see a brand I have liked in the past I have the feeling I'm more likely to enjoy subsequent work with the same brand). It seems that The Atavist provides all of this, looking at their website.
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