Might as well face it, you're addicted to i
October 2, 2011 7:54 AM Subscribe
In a New York Times op-ed called "You Love Your iPhone. Literally." branding consultant Martin Lindstrom says that his fMRI experiments show that iPhone users' brains "responded to the sound of their phones as they would respond to the presence or proximity of a girlfriend, boyfriend or family member ... they loved their iPhones." The piece has drawn intense criticism from neuroscientists, who have called it "complete crap", "terrible, terrible", and "truly hideous".
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