Publish early. Publish Often. And listen to your readers.And his personal example is Flexible Rails: Flex 3 on Rails 2. It's a tech book, beyond being a nonfiction book. He's not creating a narrative, he's creating a manual (of sorts).
By publishing early you get your ideas out there. If no one cares, you find this out as quickly as possible, sparing yourself as much wasted effort as possible. In the startup community, this idea is called "fail fast".
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posted by Joakim Ziegler at 7:58 PM on October 13, 2011