"Could cigarettes halve over time? I think in the longer term potentially yes," Mr Crow said.posted by robcorr at 3:33 AM on November 21, 2011
"When you look at the four Ps (product, price, place and promotion), pricing's the big one and that's the only one we have left. We will end up fighting on price."
He said that the cheap prices "basically means more people will smoke, more kids will smoke".
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Of course, the "some" linked to here is Phillip Morris, once of the least credible names in summarizing the science on a subject that affects their earnings.
posted by grouse at 2:47 AM on November 21, 2011 [13 favorites]