The Pepsi Paradox
February 3, 2012 8:35 AM Subscribe
How the Brain Reveals Why We Buy.
posted by marienbad (23 comments total)
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"Most of us know that branding palpably influences our choices and shopping habits, but researchers suspect that branding can also fundamentally change the way we comprehend sense impressions.
At least that is the obvious conclusion to be drawn from the only (so far) classic study in neuromarketing, a fascinating study of what can be called the Pepsi paradox. "
The Paradox part is on page 2.