Although concept, quality and cast play pivotal roles, executives acknowledge that they're often swayed by a great name as they're making decisions about what to pick up or pass on.According to Jim made it to syndication. Because According To That Talentless Braying Leech Who Was Never Funny just didn't, you know, pop.
"It's very challenging," acknowledges Dana Walden, chairman of 20th Century Fox Television, which produces Modern Family, Glee and the midseason comedy Don't Trust the B-- in Apartment 23. "You want to be loud and provocative; on the other hand, you don't want to be so loud and provocative that you're alienating a certain segment of the audience."Thanks, guy who greenlighted Don't Trust the B-- in Apartment 23. I'm sure you were late for your morning hot yoga session as you thought through all the ramifications of that one. Challenging indeed. Until there's a Nobel for this stuff, you'll simply have to be staggeringly well-compensated for greenlighting Don't Trust the B-- in Apartment 23 and suchlike.
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posted by OverlappingElvis at 6:32 PM on March 19, 2012 [2 favorites]