"When he ran in for a touchdown against the Eagles in early December and then celebrated by eating the candy while the NFL Network broadcasted him doing so, Wrigley responded by offering Lynch a 24-month Skittles supply and a customized Skittles dispenser for his locker room."
For its part, Wrigley has chosen to make only a subdued statement about its product, saying the company is deeply saddened, respects the family’s privacy and feels “it inappropriate to get involved or comment further as we would never wish for our actions to be perceived as an attempt of commercial gain following this tragedy.”
A spokeswoman, Jennifer Jackson Luth, would not comment on the impact of Skittles’s sudden popularity on profits.
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