Costco has you figured out.
April 26, 2012 8:06 PM Subscribe
The Costco Craze
posted by caryatid (178 comments total)
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is a documentary that will air April 26, 2012 on CNBC.
So what drives an otherwise sane, normal family shopper to plunge into a giant concrete warehouse and emerge an hour later with 83 rolls of paper towels, two 50-pound sacks of flour, five giant thuja trees, a package of 160 AA batteries and a 25-gallon drum of peanut butter? Along with some counterintuitive
retail practices like limited choices, "triggers" and "treasures," no advertising, a lack of a directory that forces shoppers to visit every aisle, members love the generous return policy
and the feeling that they are getting a great deal. Or are they?