don't explain the good things, but definitely explain the bad things
April 30, 2012 10:32 AM Subscribe
posted by flex (7 comments total)
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"Sarah Moore researches how word-of-mouth stories affect our feelings about our experiences, and she has found that our feelings change when we share them
. She says that when the storyteller analyzes or thinks about an emotional experience like a family vacation, it reduces the emotions, positive or negative, about the event. However, she notes that for practical experiences, such as buying and using a USB stick, analyzing and thinking more about the experience will amplify our feelings about it, be they positive or negative." (via bakadesuyo)She says that when we have an emotional experience, such as travelling or watching a movie, we develop feelings about those experiences. When telling stories about these experiences later, we can describe them and express our appreciation or dislike for them -- but once we start to analyze them, the lustre of that emotion fades.
Moore says it is similar to work that clinical psychologists have done to help people overcome traumatic experiences by analyzing and processing them. Thus, thinking about a negative experience may mean giving that restaurant with bad service a second try. But for positive experiences, the best thing is not to think too much...
On the other hand, Moore says... "For cognitive experiences, if we think about those, if we analyze and rationalize them, it actually amplifies our feelings," she said. "We're figuring things out. We're becoming more certain and more extreme in our opinions."
Why Does Explaining Why a Cupcake Is Delicious Make Us Love It Less?
from October 2011
Some Things Are Better Left Unsaid: How Word of Mouth Influences the Storyteller
published in the Journal of Consumer Research
, April 2012 (restricted access)
Moore's 2009 dissertation, on the same topic, is available here