"Frankenstein monster of marketing trends that's probably too clever by half."
May 2, 2012 8:09 AM Subscribe
What Pizza Hut's Crown Crust Pizza Says About Global Fast Food Marketing. [Food Porn] [Pizza Hut-blue?] Perhaps you've heard by now of the Crown Crust pizza, the pizza-cheeseburger hybrid recently unveiled by some of Pizza Hut's international franchisees. Available only at Pizza Hut Middle East, this fast food chimera features a vaguely crown-shaped crust studded with "cheeseburger gems," topped with lettuce and tomato, and drizzled with "special sauce." Many foodies have decried it as a "culinary abomination," "a sign of the apocalypse," or proof that America is finally losing its monopoly on gluttony. A reviewer at Serious Eats, who tried the Crown Crust in Dubai, wrote: "There seems to be no rational explanation as to why this pizza was created." [Via: NPR.org]
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