"Many a small thing has been made large by the right kind of advertising." ~ Mark Twain
May 3, 2012 8:43 AM Subscribe
Don't judge a book by the ad on its cover. [Guardian.co.uk] Chalk it up as another brilliant innovation – or a sign of the impending apocalypse – as China Daily reports that publishers are making space on the front covers of books for advertising. Apparently the "first book to carry an advertisement" is an account of the famous cellist Yo-Yo Ma, written by his mother, which was published in March adorned with "the logo of a well-known Chinese textile manufacturer".
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