Ferrari's troubles in China
May 10, 2012 1:20 PM Subscribe
posted by filthy light thief (52 comments total)
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In March, a young, male driver crashed a Ferrari in snowy conditions, killing himself and wounding the two female passengers. The Beijing Evening News posted a short story, complete with a picture of the wrecked car, but deleted it a short time later
. A new story was put up a short time later, apparently without the picture of the wrecked car, but terms related to the crash were blocked from the micro-blogging site Sina Weibo
(blocking on Weibo, previously
). The news of the crash, and the subsequent (partial) cover-up were further marks against the Rich2G, the second generation of China’s moneyed class
. More recently, Ferrari held an event to celebrate twenty years of the luxury car maker in China, spending $12,670 to rent a section (and drive a special edition "Marco Polo Red" 458 Italia)
on top of the City Wall of Nanjing
. The driver was caught on film driving tight circles on the ancient wall
, leaving tire marks and further souring the public against Ferrari in specific, and the wealthy at large
Ferrari claimed the drive was taken unauthorized by local staff, and Ferrari expressed "deep regret" for what it described as an "accident," calling it "unacceptable" and saying it would take steps to prevent similar incidents from happening again.
The district tourism bureau said its officials had been reprimanded, and other officials said the use of the site was not approved by archeological authorities.