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May 16, 2012 9:21 AM   Subscribe

Disrupt Disruption: A Case Study in Brand Evangelism: The founders of LocalOffrly.Biz (like GroupOn + Living Social) discuss hypertargeted banner ads, sex dice, memes/virals, Klout scores, and "gamifying that which has refused to be gamified" ... at ROFLcon III. (via) (youtube playlist)
posted by mrgrimm (15 comments total) 6 users marked this as a favorite

 
Is there something wrong with me if I don't understand a single word of this post or the video in it? "Disrupting the local offer space"?
posted by Fnarf at 9:45 AM on May 16, 2012 [1 favorite]


Oh, it's comedy. Never mind.
posted by Fnarf at 9:46 AM on May 16, 2012


"Groupon + Living Social" is pretty funny in the way that it makes me want to punch somebody in the face on an almost reflexive level. But I think the pile-on-the-jargon jokes maybe do not have 20 minutes of material in them. Also lame for not going the extra mile and registering kneesurgerly.me.

It's possible I'm just self-conscious about the fact that I'm so far behind the curve now that I haven't got a clue what this "disruption" thing is supposed to be all about. Have they got a name for what comes after web 2.0 yet or is it one of these "what comes after postmodern" things where nobody can figure out what to call it that doesn't sound like self-parody?
posted by nanojath at 9:59 AM on May 16, 2012


I lol'd because I recognized so many things from actual tech presentations I've seen. They really nailed the magical thinking and self-whoring characteristic of the genre.
posted by jmccw at 10:02 AM on May 16, 2012 [1 favorite]


I haven't got a clue what this "disruption" thing is supposed to be all about.

Previously.
posted by 3.2.3 at 10:04 AM on May 16, 2012


I think "disruption" has been a thing since way before web 1.0, let alone 2.0. Then again, the people that would use that term seem to have a historical perspective measured in hours, so maybe it's been "rebooted" several times since then.
posted by DU at 10:05 AM on May 16, 2012


Wait. I know what comes after postmodern! It was "The End of Irony." Remember? After 9/11?

But that's over now too, because irony is back stronger than ever. I would say we're now in the "Age of Irony."

I'm headed over now to Cafe Press to put that on a sweet v-neck t-shirt.

Are we still using Cafe Press, or are we in the "Post Cafe Press Era"?
posted by etc. at 10:11 AM on May 16, 2012


I think "disruption" has been a thing since way before web 1.0, let alone 2.0.

I personally remember "disruption" being a buzzword in 2003 or so, in relation to the web companies that emerged from the '90s internet boom, but not much before then. The problem with buzzword bingo is that it all blurs together in your head and then you can't remember if it was 1996 or 2006 when someone enthusiastically told you how their startup was going to "reimagine a paradigm".

I laughed at the video, but I wish that they were both better actors, and had done their thing at a conference with people who would have taken it seriously for longer.
posted by cmonkey at 10:22 AM on May 16, 2012


I looked at Klout once. I feel dirty for that.
posted by Artw at 10:40 AM on May 16, 2012


At the risk of derailing, I really hope I'm not the only one who finds LocalOffrly.Biz to be some kind of platonic ideal of awful name choices.
posted by Tomorrowful at 11:35 AM on May 16, 2012


Are we still using Cafe Press, or are we in the "Post Cafe Press Era"?

These days you'll want to crowdfund your shirts or create them via API. After solving the T-shirt problem with machine learning, of course.
posted by michaelh at 12:07 PM on May 16, 2012 [2 favorites]


fwiw, these guys also do The Likeable Bible and Sounds of the Internet. (I have no connection).

I feel bad now that I buried waxy's blog post in the via. It's an interesting read:

It's reasonable to think the shift from desktops and laptops to mobile and tablets will continue, especially for the new generations of young Internet users that typically generate memes. If the app ecosystem doesn't grow to accommodate it, we may see remix participation drop, largely substituted by the lightweight interaction of likes, favs and comments and lightweight prebuilt memes from generators.

In his talk on Saturday, Poole said, "Memes are the instruments with which we play music. The way things are going, we're going to lose our song."

posted by mrgrimm at 1:20 PM on May 16, 2012 [1 favorite]


These days you'll want to crowdfund your shirts or create them via API. After solving the T-shirt problem with machine learning, of course.

Some guys in Germany have already done it.
posted by acb at 2:41 PM on May 16, 2012


I'm delighted to see ROFLCon on the blue! As usual, it was a fun and fascinating conference.

I didn't make it to this particular session, but my colleagues and I managed to blog most of the event.

Particularly notable were Jonathan Zittrain's session on Memes and Society, the Global Lulzes panel, and (#mefi's own) Jason Scott's session on Internet Scams.
posted by honest knave at 6:50 PM on May 16, 2012 [1 favorite]


Here is the Jonathan Zittrain keynote video.
posted by mrgrimm at 12:05 PM on May 17, 2012


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