The literary product—by which I mean assembly-line writing, in tune with sales results and committee-thinking, rather than the idiosyncratic creation of the individual genius— today is manipulated, propagandized, and hyped, and, as a result, unattractive to mass audiences, indifferent to fundamental issues of class and politics, and pretty much in its death throes. This holds true above all in America, where conglomerate publishing has reached its most advanced state, and different genres of writing are the brainchildren of marketing geniuses and corporate analysts, creating a worthless product as far as literary values are concerned. Why is this phenomenon not being scrutinized to the degree it needs to be? Why is the lack of quality not more transparent?
At present, criticism, in the form of academic “theory,” is in the curious position of simultaneous self-exaltation and self-marginalization, being a highly esoteric affair that makes no effort to reach the mass of readers. ... This form of “criticism,” like its creative writing counterpart, is not interested in reaching a broad audience, but only in speaking to like-minded theorists.I fail to see how an essay discussing "literature qua literature" and "Derridean deconstruction" is striking out against this trend.
There are many informed readers in America who could turn to criticism as a vital act, using the internet as an unprecedented platform; they already do, to some extent, but criticism unfortunately tends to follow established patterns and it is a matter of habituating oneself and the reader to new expectations.And then:
Radical, chaotic, uncontrollable energies are on the loose, and the critic must equip himself to contest on this hot terrain with all the rhetorical means at his disposal.Vital acts emerge from radical, chaotic energies, do they not? Or are we just talking in code about preserving this genteel, academy-approved, ivory-tower version of criticism?
Why is this phenomenon not being scrutinized to the degree it needs to be? Why is the lack of quality not more transparent? ... Without such blunt assessment, we cannot know who is doing worthwhile writing and who is not, amidst the flood of hyped authors being published. We cannot separate the fads and fashions from the durable and classical.What, really? Academics have, now and forever, been moaning on about the bestseller mentality, in one form or another, since the dawn of the printing press. Besides, people - academics and common readers alike - are notoriously crappy about predicting what will become a "classic."
Without discerning humanist critics beholden neither to “theory” nor to “creative writing,” intelligent readers cannot come into being.What? Oh god, I can't go on...
I'm going to grind levels in Diablo 3 as a satire of my "real" life. Literature? Pffft. Done.
Literature was made obsolescent by cinema, which will soon be made obsolescent by video games.
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posted by El Sabor Asiatico at 8:09 PM on June 5, 2012 [1 favorite]