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Blue Sparkling Wave Pine Sol
June 6, 2012 6:45 AM   Subscribe

While filming a commercial, the Pine Sol spokeswoman decided to abruptly greet some of the product testers. [SLYT]
posted by schmod (52 comments total) 14 users marked this as a favorite

 
While filming a commercial . . .

This is the commercial.
posted by Think_Long at 6:52 AM on June 6, 2012 [19 favorites]


Open video, press 4, repeat.
posted by arcolz at 6:53 AM on June 6, 2012


Would've been more interesting if it'd been the scrubbing bubbles coming to scrub away the dirty, evil filth that makes up the participants souls.
posted by item at 6:53 AM on June 6, 2012 [1 favorite]


Trolling for viral?
posted by Thorzdad at 6:53 AM on June 6, 2012 [3 favorites]


Or more interesting if the Pine Sol lady came out of the wall with a chainsaw attached to the bloody stump where her lower arm once was.

I should've gone into advertising.
posted by item at 6:56 AM on June 6, 2012 [6 favorites]


Ha that was fun.
posted by Brocktoon at 6:57 AM on June 6, 2012


Thank you. I needed that.
posted by noaccident at 6:58 AM on June 6, 2012


I really hate that I love this.

Also, there is singing similar to that at 1'50" pretty much every day in my house.
posted by uncleozzy at 6:59 AM on June 6, 2012


Pine Sol: strong enough to make grown men cry.

I must confess I laughed pretty hard at this.
posted by kinnakeet at 7:01 AM on June 6, 2012 [2 favorites]


This calls for the Power of ... InfiniteLooper.
posted by grabbingsand at 7:02 AM on June 6, 2012 [4 favorites]


Interesting that every single one of the product testers was male - so rare to see men in a cleaning product ad!
posted by peppermind at 7:02 AM on June 6, 2012 [3 favorites]


Is this something I would need surfaces to understand?
posted by The White Hat at 7:21 AM on June 6, 2012 [16 favorites]


Pepsi Blue Sparkling Wave Pine Sol
posted by Outlawyr at 7:39 AM on June 6, 2012 [2 favorites]


Interesting that every single one of the product testers was male - so rare to see men in a cleaning product ad!

This ad is, successfully I think, targeting the 18 - 25 males bracket. Hugely, hugely profitable and, as you mention, basically ignored by advertisers of this sort of product. It's pretty brilliant, actually. 'Dudes' need to clean too, and if they haven't been conquered by a particular brand yet (or if they just need to be reminded of a brand that mom favored) this goofy thing will help lead the way.

And yeah: I lolled.
posted by dirtdirt at 7:50 AM on June 6, 2012 [1 favorite]


When I was five years-old, I made my little brother drink Pine Sol. When he got out of the hospital, he got free ice cream whenever he wanted it. Asshole.
posted by KevinSkomsvold at 7:55 AM on June 6, 2012 [14 favorites]


I would have missed this viral advertisement had you not posted it.
posted by crunchland at 8:15 AM on June 6, 2012 [13 favorites]


Interesting that every single one of the product testers was male - so rare to see men in a cleaning product ad!

Let's face it... it's just funnier if it's men shrieking as the Pine Sol lady rips her way through the poster.
posted by nathancaswell at 8:15 AM on June 6, 2012 [1 favorite]


I don't mind entertaining advertisements. I do feel a little bad laughing at the guy who could have broke his coccyx.
posted by audi alteram partem at 8:17 AM on June 6, 2012


How jarring could this possibly be? I imaginee this happening to me and aside from the initial shock of "oh there's a person emerging from the cabinet", I doubt I'd shriek or fall.

But then again, I'm part ninja.
posted by Edison Carter at 8:25 AM on June 6, 2012 [1 favorite]


[SLYT] [AD]

FTFY
posted by univac at 8:27 AM on June 6, 2012 [2 favorites]


That probably never stopped being funny for the crew that day. Love it.
posted by book 'em dano at 8:28 AM on June 6, 2012 [1 favorite]


I wonder why they didn't include the clip in which the prank victim reflexively punched the lady into next week? (I mean it's flight or fight, surely some guys responded with the latter.)
posted by oddman at 8:37 AM on June 6, 2012


Were they trying to create more messes to wipe up?

"Watch how Pine Sol easily removes this errant turd!"
posted by orme at 8:41 AM on June 6, 2012 [3 favorites]


(I mean it's flight or fight, surely some guys responded with the latter.)

Classic
posted by nathancaswell at 8:44 AM on June 6, 2012 [5 favorites]



Interesting that every single one of the product testers was male - so rare to see men in a cleaning product ad!


That's odd, I see a lot of cleaning product ads with men. They are either the scrawny weak nerdy guy who needs a strong cleaning product, or the totally inept moron who can actually manage to use the product because it makes the job so easy. The ads don't appeal to men, but men do appear in them.
posted by Elmore at 9:06 AM on June 6, 2012 [1 favorite]


While filming a commercial , the Pine Sol spokeswoman decided to abruptly greet some of the product testers
posted by Edogy at 9:25 AM on June 6, 2012 [2 favorites]


Sure, it may be advertising, but apparently, it's advertising I enjoy. Thanks, schmod.
posted by BevosAngryGhost at 9:29 AM on June 6, 2012


Interesting that every single one of the product testers was male - so rare to see men in a cleaning product ad!

I initially assumed that this video was created to develop the brand with "males 18-25", so I hit the Pine-Sol Facebook page to see how they are engaging all those males aged 18-25, who obviously love the ad so much that they simply had to 'like' the Pine-Sol page.

Here's the copy from their 'About' page:

Welcome to the World of Pine-Sol®. A place that celebrates a powerful clean for powerful women. Today, Pine-Sol® comes in six powerful scents to let you be an absolute original while remaining true to the tradition of cleaning your home the right way – your way. From floors and showers to countertops and stoves, you can do it all with the Power of Pine-Sol®, baby. Follow us on Facebook for more tips and tricks on how to energize your home and empower yourself.

Just browsing through their page ("scent sisters"... "deep clean diva"... etc), it's clear that while this advert features men, the overall campaign (dare I say 'social strategy') is still targeted at women, I'm guessing aged 25-35 with young families. That's why the punk'r (and role model?) is the Pine-Sol Lady and not the Pine Sol Dude.
posted by rh at 9:33 AM on June 6, 2012 [2 favorites]


It looks like they're trying for some traction on Reddit.
posted by JoeZydeco at 9:45 AM on June 6, 2012


rh: "Just browsing through their page ("scent sisters"... "deep clean diva"... etc)"

Judging by that video, and the people who have been sharing this on Facebook, I'm pretty sure they're just explicitly targeting the gays. Using phrases to 'scent sisters,' and 'diva' in their ad copy is pretty incriminating evidence to support that theory.

I'm not sure if this is a good thing, a bad thing, or a small diagonal step in the right direction away from the horribly sexist tropes present in most advertising for household goods... Either way, I'm happy to be pandered to, as long as the panderers are doing it tastefully (and if you want to see pandering done incredibly well, check out this GM ad).
posted by schmod at 9:57 AM on June 6, 2012 [3 favorites]


This is a viral ad, so please stop enjoying it.
posted by brain_drain at 9:58 AM on June 6, 2012 [3 favorites]


I can't wait for someone to re-cut and re-score this as a horror movie.
posted by roger ackroyd at 10:00 AM on June 6, 2012 [1 favorite]


audi alteram partem: "I do feel a little bad laughing at the guy who could have broke his coccyx."

In hindsight, it was pretty dumb to do this in a room with a wet floor....
posted by schmod at 10:03 AM on June 6, 2012


It's pretty brilliant, actually. 'Dudes' need to clean too, and if they haven't been conquered by a particular brand yet (or if they just need to be reminded of a brand that mom favored) this goofy thing will help lead the way.
Pine Sol is handy for dudes who don't like to clean but want to impress the ladies or their parents or whomever, all thanks to its distinctive fragrance. A guy who lives like a sloth but is expecting company can just swipe a spongeful of Pine Sol across a counter or two and the whole place will then smell like it's been scrubbed top to bottom. It won't look like it, but folks smell the cleaner and figure "Well, even if he didn't throw out that stack of pizza boxes at least the floors have been disinfected."
posted by Oriole Adams at 10:09 AM on June 6, 2012 [1 favorite]


Interesting that every single one of the product testers was male - so rare to see men in a cleaning product ad!

Untrue: men are often featured in cleaning advertisements in These United States as being the source of grime, stink and general incompetence. I don't see this as much of a departure: ladies, see how much of a wuss your man is?
posted by Ogre Lawless at 10:16 AM on June 6, 2012 [1 favorite]


How jarring could this possibly be?

Presumably they selected the biggest reactions for inclusion in the ad. It would be interesting to know how many times they had to do it to get what they got.

Where's your Methods section, Pine-Sol? Huh? You want me to recommend rejection? Do you? I'll do it! Peer review is not a joke!
posted by stebulus at 10:18 AM on June 6, 2012 [3 favorites]


Usually, when you see a man in an ad for a cleaning product, they're the fool who doesn't have enough sense to put the lid on the blender and a long-suffering woman has to clean up after them. Even if these guys are easily startled- they looked quite comfortable and capable of cleaning up after themselves, and I'll call that progress.
posted by peppermind at 10:20 AM on June 6, 2012 [1 favorite]


Is it weird that while my girlfriend and I both enjoyed the commercial, we still feel no desire to buy cleaning products even on the cusp of relocating?

And none of that seemed dishonest in their representation of men cleaning. It even went to lengths to give the over-friendly, hyper-enthusiastic dude some extra air time. Compared to those damnably sexist Yoplait commercials, Pine-Sol is the Obama between the extremes.
posted by dubusadus at 10:27 AM on June 6, 2012 [1 favorite]


This is a refreshing break from the standard idiot-manchild trope in cleaning product commercials.
posted by BrashTech at 10:33 AM on June 6, 2012


stebulus: " It would be interesting to know how many times they had to do it to get what they got."

Two hundred and sixty four.
posted by schmod at 10:45 AM on June 6, 2012 [3 favorites]


It would be interesting to know how many times they had to do it to get what they got.

I imagine they just had the actors playing the product testers to do a retake with more feeling. So a few takes each, probably.
posted by Edogy at 11:01 AM on June 6, 2012 [1 favorite]


the actors playing the product testers

Sigh. I am too naive for our modern world.
posted by stebulus at 11:05 AM on June 6, 2012


They left out the second part of each video, in which the product tester has to test the effectiveness of the product at cleaning up his own puddle of pee.
posted by George_Spiggott at 11:37 AM on June 6, 2012


nathancaswell: Classic

That's the guy I want when our Scooby Gang checks out the haunted house at the end of the street.
posted by Kevin Street at 12:21 PM on June 6, 2012 [1 favorite]


As a fat woman, I have to say I really love her shirt (not in that color, though). I wonder where one could be aquired?
posted by not that girl at 12:49 PM on June 6, 2012


[CLICK HERE FOR MORE HOT PINE-SOL FASHIONS]
posted by Edison Carter at 12:58 PM on June 6, 2012


I laughed so hard at this I just aspirated an M&M and now my co-workers are laughing at me because I almost just choked to death.
posted by phunniemee at 1:08 PM on June 6, 2012


Or, rather, I just aspirated an M&M's® Dark Chocolate Candy-Coated Chocolate Candy, melts in your lungs, not in your hand™ and now my co-workers are laughing at me.
posted by phunniemee at 1:11 PM on June 6, 2012 [1 favorite]


"we need one o them viral videos.." #tryingtoohard to the point where it hurts.
This isn't even failing spectacularly; it's good old failing.

It's not the talent either-- she's great. They just need to start strategy from the ground up again.

Oh, and make sure you have sunglasses handy if you're going to the web-site. o_O
posted by herbplarfegan at 2:06 PM on June 6, 2012


While filming a commercial . . .

This is the commercial.


F***, I hate commercials. Even when I like them a bit. I just end up hating them even more, like someone flirting with you when they have no real interest you. They're just wasting your time.
posted by philip-random at 5:02 PM on June 6, 2012


THE POWER OF PINE-SOL COMPELS YOU!
posted by dirigibleman at 7:13 PM on June 6, 2012 [4 favorites]


This stuff is caustic as hell. What are they thinking trying to make people holding pine oil-soaked rags jump and scream and flail around? Nope, I'm sticking with my apple cider vinegar.
posted by Scram at 10:05 AM on June 7, 2012


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