Book Burning Party to Save a Library
June 15, 2012 11:39 AM Subscribe
Award winning campaign saved the Troy, Michigan Library.
posted by Salmonberry (144 comments total)
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The library needed to pass a .7% tax increase to stay open. Anti-tax crusaders (*cough* Tea Partiers *cough*) took over the conversation to get it voted down. So, faced with dwindling prospects a group supporting the library worked with an advertising agency to develop a provocative campaign to get the tax increase passed.
It worked - the library got the tax increase to stay open and Leo Burnett got a bunch of awards.
This youtube video
explains the campaign in detail.
It wasn't without controversy
. The fact that the 'book burning party' campaign was ostensibly run by a group called "Safeguarding American Families" or SAFe and the true intent wasn't revealed until well into the debate has angered some people, especially since it appears no one involved with it worked with or explained the intent to other groups and individuals who were also working to save the library.