To keep the money flowing in from official sponsorships—the IOC’s second-biggest source of revenue behind broadcasting rights —Olympic organizers have to promise to keep competitors from crashing the party. That means getting host countries to play bouncer. “When you bid to host an Olympic Games,” says Simon Chadwick, a professor of sports business at Coventry University in England, “you must, and that’s in capital letters underlined, guarantee to pass legislation outlawing ambush marketing and protecting against any trademark infringement.”posted by Guernsey Halleck at 4:44 PM on June 20, 2012 [1 favorite]
Oh, man. You don't want to piss off knitters. They are organized and they are legion.Since when does the Olympics care about pissing people off?
The Olympics has had events like etchings and engravings, poetry, sculpture and so on in the not-so-distant past.When?
Nobody who participates in the Ravelympics imagines it is the equivalent of competing in the Olympics. It isn't even a competition. It is much like NaNoWriMo, in that you win by finishing. It is an exercise in Olympic fandom, not an attempt to coot the Olympics.The last thing the Olympic committee wants is for people to be fans without paying! I seem to recall that in some past games they actually banned athletes from blogging about the events lest they compete with paid sponsors.
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posted by Artw at 3:52 PM on June 20, 2012 [19 favorites]