Don't You Know Who I Am?
July 7, 2012 10:30 PM Subscribe
In 2011 Malaysia Airlines introduced what is believed to be the world's first airline integration with Facebook. In February Air France KLM announced its Meet And Seat program, allowing customers to scan other passengers' social media profiles. to select or reject seatmates. (Previously). It prompted safety and privacy concerns, while others said it showed how a company "gets" social media. In June airBaltic announced it would trial SeatBuddy to make trips more pleasant by seating like-minded people next to each other. Now, British Airways has decided to use the Internet to create dossiers on its customers, including using Google images to find pictures of passengers so that staff can approach them as they arrive at the terminal or plane. The Know Me service will initially be limited to first class passengers and other 'captains of industry'. So-called 'social seating' is part of an emerging trend to marry data-mining with customer service.
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