October 24, 2001
9:36 AM Subscribe
With the FBI advising how to handle suspicious mail [pdf], the fine people who send you junk snail mail are changing their methods. The Canadian and American Direct Marketing Associations are recommending that their members ''consider notifying consumers by phone or e-mail that a direct-mail piece is on its way so they are not alarmed when it arrives." One cancelled campaign involved mailing marbles to some prospective clients.
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