Although the product was originally called Kraft Dinner in Canada and the United States, the name is now foreign to most Americans, where the product is now simply called Kraft Macaroni and Cheese. In Canada, however, the product is still known as Kraft Dinner (or KD).
We reached out to Kraft Foods directly for an explanation. The best answer we could get attributes the change to a packaging redesign in 1958, which inserted the phrase “Macaroni and Cheese” between “Kraft” and “Dinner.”
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