David and Goliath had nothing on this. One of Britain's smallest and least aggressive animal charities has coaxed a giant multinational into changing its ways - for the sake of the nation's hedgehogs.
The British Hedgehog Preservation Society (membership, 12,000, annual income, £126,088) has forced McDonald's (customers, 50 million a day, annual turnover $20.5bn) to spend a massive, but undisclosed, amount on redesigning the containers for its McFlurry Dessert, after one of the most genteel campaigns in conservation history....
"Never criticise the company," urges one website. "Always show the utmost respect ... Do NOT write angry, threatening or sarcastic letters. Do NOT use foul language."
After a lengthy redesign, McDonald's has revealed a new lid with a smaller aperture. The victorious society responded with characteristic civility: "We are delighted. Many hedgehog lives will be saved."
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