A Monument Devoted To The Best In Music, Photoplay And Theatrical Arts
November 8, 2012 3:40 AM Subscribe
posted by the man of twists and turns (8 comments total)
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"In 1911, the Saenger Brothers
, Abe and Julian, operators of a drug business at Louisiana and Milam streets, decided to enter the amusement field. They were impressed with [Shreveport movie theatre operator E.V. Richards] and induced him to join them in their new field of endeavor ... In 1912 the Saenger Amusement Company was organized with Saenger Brothers, E.V. Richards and L. M. Ash as the stockholders. Richards continued as manager and an expansion policy was adopted which linked Texarkana
, Monroe and Alexandria with Shreveport
and thus formed the first Saenger chain
of theatres in this area ... The company moved to New Orleans where the Strand Theatre
, a building of magnificent modernity
, was formally opened on July 4, 1917 ... In 1924 the company again inhaled deeply before exhaling a new record of expansion that established branches in 12 southern states. In 1926 and '27 further expansion took the company into Cuba, Jamaica, Panama and Costa Rica. During the expansion peak 320 theatres were involved in the holding company." Sadly, few remain."We sell tickets to theaters, not movies."
- Marcus Loew, a competitor
of the theatres were designed by Emile Weil
, in the Atmospheric style
so popular at the time.
Some are restored and operating: Hattiesburg
, New Orleans
, and others.