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Times of India
December 6, 2012 3:54 AM   Subscribe

The times of The Times of India - world's largest broadsheet English daily
posted by Gyan (11 comments total) 4 users marked this as a favorite

 
As a young exec type in an ad agency, I have sat behind my branch manager on his scooter while we whizzed down to the ToI offices before the presses closed to hand in a bromide. ToI has always had disproportionate influence
posted by infini at 5:08 AM on December 6, 2012 [1 favorite]


“We’re the market leaders. And the market leader doesn’t need a first-class editor. It can do with a second-class, or third-class, or even fourth-class editor. We don’t need editors”.
This is a great article (of a quality that you will never see in ToI), but this little bit is the perfect tl;dr version. It's an advertainment publication that's run entirely by marketing, and the news is treated like an unpleasant but necessary secondary function. Hence the common joke about ToIlet paper.
posted by vanar sena at 6:11 AM on December 6, 2012 [1 favorite]


The New Yorker had a fascinating, longform article on the Times recently, as well.
posted by knile at 6:17 AM on December 6, 2012


It's an advertainment publication that's run entirely by marketing, and the news is treated like an unpleasant but necessary secondary function.

There aren't many viable publications that aren't now.
Sucks to be us.
posted by Mezentian at 6:18 AM on December 6, 2012


“Every single morning in my edit meetings, it was: ‘What did TOI do? What did TOI do? What did TOI do?’”

I've seen so many Bollywood movies I'm just picturing a dance scene.
posted by Mezentian at 6:28 AM on December 6, 2012


Mezentian: "There aren't many viable publications that aren't now."

I bet if you accused NY Times editors of lack of journalistic ethics, they'd understand the term enough to be indignant.
“Righteousness and unrighteousness, pleasure and pain are purely of the mind and are no concern of yours,” the sage Ashtavakra advises Janaka, king of Mithila. “You are neither the doer nor the reaper of the consequences, so you are always free.” The body is imagination, only pure consciousness is real, and death, when it arrives, is not to be mourned.
I argue that a person who lives by this mantra has no need for ethics.
posted by vanar sena at 6:40 AM on December 6, 2012 [1 favorite]


So how do you take dharm and karm into context?
posted by infini at 6:55 AM on December 6, 2012


From the article:

A junior editor in the mid-1990s recalls one of Jain’s corporate managers, “articulating the wisdom of the palace, saying unapologetically: ‘The job of the newspaper is to deliver the reader to the advertiser’.


Wow, the devil gets the best lines!
posted by Jody Tresidder at 6:59 AM on December 6, 2012 [2 favorites]


A junior editor in the mid-1990s recalls one of Jain’s corporate managers, “articulating the wisdom of the palace, saying unapologetically: ‘The job of the newspaper is to deliver the reader to the advertiser’.

In 1991, after acquiring a 20 percent stake in New Zealand's TV3, Izzy Asper gathered 200 employees of the station in the cafeteria and astounded them by asking a journalist, "You. What business do you think you're in?"

The journalist replied that "the business we're in is to make sure our audience gets the most carefully researched news and information possible." Asper asked the same questions of the drama and entertainment departments and got similar answers.

"You're all wrong," he told them. "You're in the business of selling soap."
posted by Dasein at 7:14 AM on December 6, 2012 [1 favorite]


‘The job of the newspaper is to deliver the reader to the advertiser’.

Sad but true!
posted by Renoroc at 7:38 AM on December 6, 2012


Content driven strategy isn't new. Only the media might change.
posted by infini at 7:57 AM on December 6, 2012


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